B E F O R E Y O U F O R M A
N O N P R O F I T
An executive summary
A description of the services, programs, or products being offered
A summary of the business history, management/structure, and goals
A profile of the Nonprofit’s Mission
A need assessment and plan for meeting those needs.
Strategies for advertising and marketing
A list of assets, liabilities, budgets, and timelines
A forecast of fundraising
Small Business Administration: https://www.sba.gov/business-guide/plan-your-
business/write-your-business-plan
SCORE: https://www.score.org/getstarted https://www.score.org/resource/business-
plan-template-startup-business
Business plans are not a legal requirement. However, the goals of the nonprofit
should clear before beginning any significant work. A written business plan helps you
share your nonprofit goals with people who might want to support it. Usually these
people are lenders, donors, suppliers, management, employees, and professionals
(i.e. lawyers). Business plans should include the following information:
The following agencies can help draft business plans:
DEVELOP A BUSINESS PLAN
A mission statement
An outline of goals, objectives, and activities
An assessment of current resources, and
A strategic analysis.
A strategic plan takes the information provided in the business plan and explains
how the desired outcomes will be achieved. A strategic plans should include:
For a guide on strategic planning, visit https://www.wanonprofitinstitute.org/planning/
DEVELOP A STRATEGIC PLAN