Exclusive Resorts
1515 Arapahoe Street
Tower 3, Suite 500
Denver, CO 80202
LAST UPDATED: JULY 7, 2015
Privacy Policy
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Use Of Information
How We Use PII
We may use PII in a variety of ways, including through personal contact, via our Websites, through emails and
correspondence, and through third parties, such as travel and other business partners. We use PII for the purposes we
have disclosed to you, or as permitted by law. Generally, PII is used to provide you with the services you requested,
maintain and manage membership accounts, provide you with suggested activities, accommodations and events,
conduct periodic customer satisfaction and marketing research, understand your needs as a customer, comply with
legal obligations, personalize your ER account, customize website and application settings, and protect ER Group
properties. We also use the information to provide or oer you newsletters, promotions and featured specials,
other marketing communications, product or service awareness marketing, and to conduct surveys, sweepstakes,
prize draws, and other contests. We may provide these communications online, via email, telephone, mobile/text
messaging (including SMS and MMS) and postal mail. We may also aggregate your PII with data from third-party
sources.
If ER Group intends to disclose PII to a type of third party not previously discussed, ER Group will notify you and
provide you with the opportunity to opt out of this disclosure. For sensitive personal information, ER Group will
provide you with the opportunity to opt in to third party disclosure if this sensitive personal information is to be
disclosed to a third party or used for a purpose other than those for which it was originally collected and authorized.
Please be aware that ER Group’s storage and use of your PII survives termination of your Membership Agreement.
Potential continued storage and usage of your PII applies whether your Membership Agreement was terminated by
you or whether your Membership Agreement was terminated by ER Group. ER Group also reserves the right to store
and use your PII when your Membership Agreement is suspended or inactive, as may be the case from time to time.
Use to Fulfill Our Obligations and Your Requests
We will use your PII to provide you with certain requested information, including sales and marketing materials, and
to address communications that you may have initiated or authorized. We will also use your information to fulfill our
obligations to you pursuant to any contracts or agreements that you may enter into with us, in connection with any
of our programs, events or promotions in which you register or participate or to fulfill our obligations to our business
partners. As examples, please consider: If you are a prospective member, we use PII you submit in connection with
your application to process your application (which may include a background check), establish your account and
activate your membership. If you are a member, we use your PII to provide you services and administer your account,
including as necessary to make travel arrangements and reservations and to bill you. If you are a participant in one
of our sales or marketing programs, we will send you information relevant to your participation, such as marketing
materials or announcements about upcoming events related to the program. We may also use your PII to provide
assistance or support with respect to your use of our services or Websites, to troubleshoot problems and to resolve
disputes that may arise. Further, we may use your PII to improve our content, advertising or services, or to analyze
trends or to customize the display or format of our marketing content or Websites. From time to time, we may send
you information about our services and oerings, and about certain products and services of selected third parties,
in which we think you may be interested. We will not use your PII or send you information if you have notified us of
your preference not to have your PII so used, or not to receive such information, or when we are prohibited by law
from doing so.
Sharing of Information
For the purposes described above and to the extent permitted by law and regulations, we may share your PII with the
following categories of entities:
• Third parties that perform information processing on our behalf, such as companies that manage our emails,
that conduct surveys, which perform background checks, that help us send information regarding companies,
products or services in which we believe you may be interested, or that provide analyses of use of our services
or Websites.
• On-property Services: We may share personal information with providers of on-property services that provide
services such as concierge services, spa treatments, golf, or dining experiences
• Service Providers: We rely on service providers to provide certain products and services, such as to facilitate
administrative functions and information technology operations, credit card billing, providing services in
connection with our websites, including airline and rental car packages; processing credit card transactions;
professional services such as accounting, auditing and legal advice; investigating accident reports; processing
insurance claims; and administering sweepstakes, prize draws, competitions and customer surveys. ER Group
will disclose PII to service providers as appropriate.