Page 12
How to Use Color
The color used in posters, charts and computer generated slides creates a mood or feeling for your presentation.
Color attracts attention and can be used for highlighting items you want to emphasize. Using different colors helps you
compare several different items. The colors allow the audience to easily see differences in the items.
Understanding how a color relates to other colors is important. For instance, a bright yellow with other bright primary
colors will not stand out, but put it with a darker color and it will. You will need to remember warm colors stand out
(advance) and cool colors look farther away (recede).
Color Combinations for posters and
slides.
A general rule of thumb when choosing color combinations
for text and background is to place dark text on a light
background. When in doubt, use black with a pale color.
Black on white
Navy blue on pale yellow
Black on pale green Dark green on pale blue
If you do decide to use a dark background, make sure you
use text that is much lighter in color.
White on black Pale yellow on navy blue
Using colors this way creates contrast for readers to
take in information easier. When colors are too similar,
it is particularly difficult for audience members who are
colorblind to see text. If you are not sure if your colors
contrast each other enough, use this contrast checker:
https://webaim.org/resources/contrastchecker/
• Keep the colors simple – Use a basic set of colors - one or two vivid colors and then the tints and shades
(lighter and darker versions) of the color.
• Use Color contrast – For example light colored
text on a dark background or vice versa. Colors
with little contrast will blend together and be
hard for the audience to read. Also, remember
that some of your audience may be color blind,
so be careful how you use reds and greens. If
you are using those two colors to compare
items for instance in a graph a color blind
person may not be able to see the difference in
the two colors.
What Color Means in the Background
• gray = neutral, reporting – use for presentation
with no emotional sway
• blue = calm, conservative, loyal, reduces pulse
and blood pressure use to present unfavorable
information
• green = analytical, precise, resistance to change
use to encourage interaction, or want to be
opinionated, assertive
• red = vitality, urge to achieve results, impulse,
raises our spirits use when want to motivate
• yellow = bright, cheerful, may be too much light
• violet = mystic union, unimportant and unrealistic,
irresponsible and immature, humor, charm,
delight
• brown = decreased sense of vitality, projects
dullness
• black = negation of emotions; surrender, power,
to discourage argument
Computer Backgrounds and Templates
For your presentation there are usually many different
template designs or color schemes for you to select from
on your computer. Some templates have a design border
while a background is a solid color. Another option is to
design a border for your presentation. Here are some
tips on choosing backgrounds or templates.
• Select backgrounds to enhance presentation
– Find a background or template that will evoke
the mood or feeling you want to have for your
presentation. A presentation showing how to
make a Thanksgiving turkey craft will look good
with a background with fall colors and leaves.
• Avoid clutter – Many templates have a border
or image incorporated in the design. Consider
this when choosing a template. If you are
adding many pictures or illustrations to your
presentation, the template design may distract
from them. It may be better to choose a solid
color background.
Graphics
Graphics are the photos, illustrations, or clip art you add
to your presentation. Graphics can be used to support
your point or to add some humor to your presentation.
When using graphics, remember the following: