International Standards

International

Standards

CMP International Standards – Rev. 2017

About the Events Industry Council

The Events Industry Council's 33 member organizations represent over

103,500 individuals and 19,500 firms and properties involved in the

meetings, conventions, and exhibitions industry.

The new mission of the Events Industry Council is to strengthen the

value and sustainability of our members, support the premier credential

for the meeting professional, and provide a vibrant, collaborative

platform to address critical issues to ensure a thriving events industry.

About the Certified Meeting Professional

The Events Industry Council launched the Certified Meeting Professional

(CMP) program in 1985 to enhance the knowledge and performance of

meeting professionals, promote the status and credibility of the meeting

profession, and advance uniform standards of practice.

Today, the CMP credential is recognized globally as the badge

of excellence in the meeting, convention, exhibition, and event

industry. The qualifications for certification are based on

professional experience, education, and a rigorous exam.

The CMP exam was developed and is maintained by meeting professionals from

all over the world who volunteer their time to ensure that the program reflects

current best practices in the meeting management field.

More than 11,000 meeting professionals in 55 countries hold the CMP

designation. This unique community represents professionals in every sector

of the industry, from corporations and associations to government agencies,

hotels, destination marketing organizations and conventions centers, and

meeting service providers.

The CMP program increases the expertise and sophistication of meeting

and event professionals in all sectors of the industry by:

•

Developing and maintaining a

comprehensive body of knowledge

needed to be a successful meeting

professional

•

Promoting industry standards,

practices, and ethics

•

Advancing the art and science of

meeting management

•

Increasing the value of Certified

Meeting Professionals to their

employers

•

Maximizing the value received from

the products and services provided

by Certified Meeting Professionals

the number of meeting

professionals who hold

the CMP designation.

CMP International Standards – Rev. 2017

About the CMP International Standards Updates

The CMP International Standards (CMP-IS) are the body of knowledge for the Certified

Meeting Professional program and examination. The CMP-IS defines and categorizes the skills,

competencies and abilities an individual needs in order to be successful in the profession.

The CMP-IS is updated every five years through a job analysis study. This multi-phased study includes:

(1)

a literature review of industry publications and websites to identify new trends and practices:

(2)

review of the current standards by two panels of industry subject matter experts who then make

recommendations of additions and deletions to the knowledge and skills statements in the standards; and

(3)

a validation survey, which is sent to all current CMPs to verify that the changes recommended by the panels

are consistent with current practices in the field.

In 2015-16, the Events Industry Council conducted a job analysis study, the results of which have been

incorporated into these CMP International Standards. Overall, changes to CMP-IS were minimal:

•

In some cases, Skills and/or Sub Skills were deleted because they were already addressed in another domain.

•

In some cases, the skill statements were modified to be more concise but their meaning remained the same.

•

All “Common Knowledge” statements were eliminated. This information was redundant from one domain to

the next and is not included on exam.

•

Domain

Professionalism was eliminated because these knowledge statements are included in the CMP

Standards of Ethical Conduct, which all CMPs and potential CMPs are required to sign and agree to abide by.

During the job analysis study’s validation survey, CMPs were asked to rate the Importance and

frequency of each of the Skills and Sub Skills in the CMP International Standards (e.g., how important

is this skill to your job and how frequently do you perform this skill). Based on these results, there were

shifts in the percentage of items that test takers will receive for each of the domains.

DOMAIN

CURRENT CMP-IS

UPDATED CMP-IS

Strategic Planning

16%

10%

Project Management

15%

Risk Management

Financial Management

10%

11%

Human Resources

Stakeholder Management

Meeting or Event Design

16%

34%

Site Management

12%

14%

Marketing

11%

12%

Professionalism

CMP International Standards – Rev. 2017

Terms

found in the CMP International Standards

The following are the terms used in the CMP International Standards (CMP-IS).

The CMP examination contains questions covering the variety of functions a

meeting professional must perform based on this document.

BODY OF KNOWLEDGE:

A body of knowledge defines and categorizes the skills, competencies

and abilities required by an individual in order to be successful in a

profession. The CMP-IS is the body of knowledge an individual needs in

order to earn and maintain their CMP certification.

TEST SPECIFICATION:

A test specification presents an outline for the makeup of examinations

that test on a body of knowledge.

DOMAIN:

Each domain is a CMP-IS knowledge base area.

SKILL:

The defined task under the knowledge based domain.

SUB SKILL:

Specific functions needed to perform the skill.

KNOWLEDGE OF:

Minimum level of comprehension and understanding of the sub skill.

SKILL IN:

Lists specific details and understanding needed to sucessfully master

the sub skill.

The 2017 CMP International Standards are comprised of:

9 Domains, 28 Skills, and 84 Sub Skills.

This document uses concepts and material from the emerit Event Management – International Competency Standards under

license from the Canadian Tourism Human Resource Council (CTHRC).

All trademarks mentioned in this publication belong to their respective owners.

CMP International Standards – Rev. 2017

CMP Detailed Exam Content

Domains A, B, C, and D

DOMAINS

SKILLS

SUB SKILLS

Number of Exam Questions

DOMAIN A:

Strategic Planning

Exam Questions in Domain A . . . . . . .

Skill

Create Strategic Plan for Meeting or Event

SUB SKILL 1.1

Develop event goals and objectives to align with organizational strategy.

SUB SKILL 1.2

Complete needs assessment to determine feasibility of the meeting or event.

SUB SKILL 1.3

Identify meeting or event requirements to align with goals and objectives.

SUB SKILL 1.4

Complete a financial analysis and develop a financial summary.

SUB SKILL 1.5

Monitor and measure event benchmarks to align with the strategic plan.

Questions in Skill 1 . . . . . . . . . . . . . .

3 - 5

Skill 2

Develop a Sustainability Plan for Meeting or Event

SUB SKILL 2.1

Implement Sustainability Plan.

SUB SKILL 2.2

- Demonstrate environmental responsibility.

Questions

Skill

Develop Business Continuity or Long-Term Viability Plan of Meeting or Event

SUB SKILL 3.1

Develop evaluation plan based on event goals and objectives to align with

organizational strategy.

SUB SKILL 3.2

Collect and analyze meeting or event data using the evaluation plan to measure

return on investment.

SUB SKILL 3.3

Evaluate meeting or event data to measure the critical success factors against the

goals and objectives.

Questions in Skill 3 . . . . . . . . . . . .

3 - 5

DOMAIN B:

Project Management

Exam Questions in Domain B . . . . . . . .

Skill

Plan Meeting or Event Project

SUB SKILL 4.1

Develop project plan based on meeting needs to align with goals and objectives.

Questions in Skill 4 . . . . . . . . . . . . .

4 - 6

Skill

Manage Meeting or Event Project

SUB SKILL 5.1

Manage the critical path to complete the project plan.

SUB SKILL 5.2

Develop and manage contract management plan to meet stakeholder

expectations and meeting requirements.

SUB SKILL 5.3

Execute project management plan to meet goals and objectives.

Questions in Skill 5 . . . . . . . . . . . . .

4 - 6

DOMAIN C:

Risk Management

Exam Questions in Domain C . . . . . . . .

Skill 6

Manage Risk Management Plan

SUB SKILL 6.1

Identify risks by reviewing current data and event history to address potential risks.

SUB SKILL 6.2

Apply industry best practices to analyze risks.

SUB SKILL 6.3

Develop and manage contract management plan to meet stakeholder expectations

and meeting requirements.

SUB SKILL 6.4

Develop and implement emergency response plan to manage resources in

emergency situations.

SUB SKILL 6.5

Arrange security according to emergency response plan to reduce impact.

Questions in Skill 6 . . . . . . . . . . . . . . . .

DOMAIN D:

Financial Management

Exam Questions in Domain D . . . . . . .

CMP International Standards – Rev. 2017

Skill 7

Manage Event Funding and Financial Resources

SUB SKILL 7.1

Develop budgeting processes for funding resource management to fulfill

financial goals.

SUB SKILL 7.2

Develop and manage the registration process through a defined system to reach

established goals and targets.

Questions in Skill 7 . . . . . . . . . . . . . .

6 - 8

CMP International Standards – Rev. 2017

CMP Detailed Exam Content

Domain D continued

Domains E, F, and G

Skill 7

Continued

Manage Event Funding and Financial Resources

SUB SKILL 7.3

Develop and manage exhibit sales process using current year space allocation

to reach established goals and targets.

SUB SKILL 7.4

Manage additional revenue sources through research and analysis to reach

established goals and targets.

Questions in Skill 7 . . . . . . . . . . . . .

6 - 8

Skill

Manage Budget

SUB SKILL 8.1

Develop budget using accepted accounting principles to align with the goals,

objectives, and financial parameters of the event.

SUB SKILL 8.2

Establish pricing (e.g., registration, sponsorships, exhibits) based on market

analysis to meet financial targets and goals.

SUB SKILL 8.3

Monitor and revise budget using established audit procedures to identify

potential adjustments.

Questions in Skill 8 . . . . . . . . . . . . .

6 - 8

Skill 9

Manage Monetary Transactions

SUB SKILL 9.1

Establish monetary transactions procedures to comply with event or organization

financial guidelines.

SUB SKILL 9.2

Manage monetary transactions process to confirm compliance with event or

organization financial guidelines.

Questions in Skill 9 . . . . . . . . . . . . . .

1 - 3

DOMAIN E:

Human Resources

Exam Questions in Domain E . . . . . . . . .

Skill 10

Recruit

Staff

and Volunteers

SUB SKILL 10.1

Assess staffing needs by reviewing program activities to determine requirements

and selection criteria.

SUB SKILL 10.2

Develop a staff and volunteer recruitment plan to fulfill requirements.

Questions in Skill 10 . . . . . . . . . . . . .

2 - 4

Skill

Train

Staff

and Volunteers

SUB SKILL

11.1

Provide orientation and training to staff and volunteers to align with company and

event goals and objectives.

Questions in Skill 11 . . . . . . . . . . . .

2 - 4

DOMAIN F:

Stakeholder Management

Exam Questions in Domain F . . . . . . . . .

Skill 12

Manage Stakeholder Relationships

SUB SKILL 12.1

Perform stakeholder analysis to align expectations with goals and objectives.

SUB SKILL 12.2

Manage stakeholder activities to meet expectations.

SUB SKILL 12.3

Communicate event goals and objectives to manage stakeholder relationships..

Questions in Skill 12 . . . . . . . . . . . . . . . .

DOMAIN G:

Meeting or Event Design

Exam Questions in Domain G . . . . . . .

Skill 13

Develop Program

SUB SKILL 13.1

Develop theme for meeting or event.

SUB SKILL 13.2

-Develop procurement strategy for the acquisition of goods and services in

accordance with the project plan.

SUB SKILL 13.3

Analyze the project plan to determine the critical path.

SUB SKILL 13.4

Develop integrated communications plan to align with goals and objectives.

SUB SKILL 13.5

Develop evaluation procedures.

SUB SKILL 13.6

Identify program components using a variety of data to determine that the

program is inclusive.

SUB SKILL 13.7

Define program content and delivery methods aligned with meeting goals and

objectives in support of the strategic plan.

SUB SKILL 13.8

Analyze the event outcomes according to predefined metrics to measure

achievement of goals and objectives.

Questions in Skill 13 . . . . . . . . . . . .

12 - 14

CMP International Standards – Rev. 2017

CMP Detailed Exam Content

Domain G continued - Domain H

Skill 14

Engage Speakers and Performers

SUB SKILL 14.1

Determine meeting or event requirements for speakers and performers using the

event design to align with meeting or event goals and objectives.

SUB SKILL 14.2

Define strategies and criteria for speaker and performer selection referencing the

goals or objectives to fulfill the program requirements.

SUB SKILL 14.3

Choose speakers or performers using selection criteria to achieve meeting or

event objectives.

SUB SKILL 14.4

Secure speaker and performer contracts and communicate expectations aligned

to event design to achieve meeting or event objectives.

Questions in Skill 14 . . . . . . . . . . . . .

5 - 7

Skill 15

Coordinate Food and Beverage Services

SUB SKILL 15.1

Identify needs and establish guidelines for food and beverage services to meet

meeting budget and objectives.

SUB SKILL 15.2

Select food and beverage service provider(s) and menu(s) following event design

and within budget.

SUB SKILL 15.3

Use relevant rules and regulations to manage alcohol service to comply with

legal, organizational, and event policies.

Questions in Skill 15 . . . . . . . . . . . .

10 - 12

Skill 16

Design Environment

SUB SKILL 16.1

Determine event design and theme requirements based on stated objectives that

meet attendee and organizational expectations.

SUB SKILL 16.2

Select décor based on event design to support the requirements of the meeting

or event.

SUB SKILL 16.3

Coordinate meeting or event signage by following the marketing plan to meet the

requirements of the meeting or event.

Questions in Skill 16 . . . . . . . . . . . . .

5 - 7

Skill 17

Manage Audiovisual and Technical Production

SUB SKILL 17.1

Identify staging and technical equipment requirements using event design to

support meeting or event objectives.

SUB SKILL 17.2

Acquire staging and technical equipment based on defined requirements to

support the event design.

SUB SKILL 17.3

Install staging and technical equipment based on defined requirements to

support the event design.

SUB SKILL 17.4

Oversee technical production and operation based on defined requirements to

support the event design.

Questions in Skill 17 . . . . . . . . . . . . .

4 - 6

Skill 18

Develop Plan for Managing Movement of Attendees

SUB SKILL 18.1

Develop admittance management plan to control protocols and efficiency.

SUB SKILL 18.2

Develop a plan for effective crowd management.

SUB SKILL 18.3

Coordinate housing requirements and define policies in line with organizational

standards.

SUB SKILL 18.4

Coordinate transportation requirements and define policies in line with

organizational standards.

SUB SKILL 18.5

Follow established protocol guidelines by adhering to organizational and

situational requirements.

Questions in Skill 18 . . . . . . . . . . . . .

5 - 7

DOMAIN H:

Site Management

Exam Questions in Domain H . . . . . . .

Skill 19

Select Site

SUB SKILL 19.1

Complete needs assessment using event design to determine site specifications.

SUB SKILL 19.2

Identify and inspect sites based on event design and according to selection criteria.

Questions in Skill 19 . . . . . . . . . . . . .

6 - 7

Skill

Design Site Layout

SUB SKILL 20.1

Develop site maps and floorplans according to event design and requirements to

achieve event goals and objectives.

Questions in Skill 20 . . . . . . . . . . . .

4 - 6

CMP International Standards – Rev. 2017

CMP Detailed Exam Content

Domain H continued

Domain I

Skill 21

Manage Meeting or Event Site

SUB SKILL 21.1

Create logistics plan for site setup, operation, and takedown using event design to

achieve goals and objectives.

SUB SKILL 21.2

Implement logistics plan during site setup to meet event design and requirements.

SUB SKILL 21.3

Implement logistics plan during event to meet event design and requirements.

SUB SKILL 21.4

Implement logistics plan during dismantle to meet event design and requirements.

Questions in Skill 21 . . . . . . . . . . . .

5 - 7

Skill 22

Manage On-site Communications

SUB SKILL 22.1

Define on-site communications plan aligned with marketing plan to meet event

goals and objectives.

SUB SKILL 22.2

Determine and secure required communication equipment and resources to

meet event requirements.

SUB SKILL 22.3

Specify communication procedures and protocols for each audience based on

the event requirements.

Questions in Skill 22 . . . . . . . . . . . .

3 - 5

DOMAIN I:

Marketing

Exam Questions in Domain I . . . . . . . .

Skill 23

Develop Marketing Plan

SUB SKILL 23.1

Conduct a situational analysis using historical and current data to develop the

marketing plan to meet goals and objectives

SUB SKILL 23.2

Identify target market segments using the situational analysis to determine key

features, products, and services.

SUB SKILL 23.3

Select marketing distribution channels using the situational analysis that aligns

with the marketing plan.

SUB SKILL 23.4

Implement marketing plan to reach targeted segments to support the goals and

objectives of the meeting or event.

Questions in Skill 23 . . . . . . . . . . . .

2 - 4

Skill 24

Create and Manage Marketing Materials

SUB SKILL 24.1

Determine marketing materials that meet target market needs and support the

goals and objectives.

SUB SKILL 24.2

Develop marketing content and design specifications based on the marketing plan

to maximize impact.

SUB SKILL 24.3

Produce and distribute marketing materials to the target markets in alignment

with the marketing plan.

Questions in Skill 24 . . . . . . . . . . . .

3 - 5

Skill 25

Create and Manage Meeting or Event Merchandise

SUB SKILL 25.1

Determine product design and specifications using the marketing plan to support

the meeting or event objectives.

Questions in Skill 25 . . . . . . . . . . . .

1 - 3

Skill

Promote Meeting or Event

SUB SKILL 26.1

Develop cross-promotional activities to expand market reach aligned with the

marketing plan in support of the goals and objectives.

SUB SKILL 26.2

Develop promotions to create awareness through platforms to reach goals

and objectives.

Questions in Skill 26 . . . . . . . . . . . .

3 - 5

Skill 27

Contribute to Public Relations Activities

SUB SKILL 27.1

Develop, implement, and manage public relations strategy to align with the

marketing plan.

Questions in Skill 27 . . . . . . . . . . . .

1 - 3

Skill 28

Manage Meeting-Related Sales Activities

SUB SKILL 28.1

Reference the marketing plan and support development of the sales plan

with objectives.

SUB SKILL 28.2

Execute activities from the sales plan to meet the goals and objectives.

Questions in Skill 28 . . . . . . . . . . . .

1 - 3

 
 
Table of Contents 
CMP  International  Standards
 
DOMAIN A: 
STRATEGIC PLANNING
 ............................................................................ 10
 
SKILL 
1  
Create Strategic Plan for Meeting or Event .......................................................... 10-11
 
SKILL 2  Develop Sustainability Plan for Meeting or Event ......................................................12
 
SKILL 3  Develop Business Continuity or Long-Term Viability Plan of Meeting or Event .......13
 
DOMAIN B: 
PROJECT 
MANAGEMENT
 ....................................................................... 14
 
SKILL 4  Plan Meeting or Event Project ............................................................................ 14
 
SKILL 5  Manage Meeting or Event Project ................................................................ 14-15
 
DOMAIN C: 
RISK MANAGEMENT
 ............................................................................. 16
 
SKILL 6  Manage Risk Management Plan.................................................................... 16-18
 
DOMAIN D: 
FINANCIAL MANAGEMENT
 ..................................................................... 19
 
SKILL 7  Manage Event Funding and Financial Resources ...............................................19-20
 
SKILL 8  Manage Budget ........................................................................................ 21-22
 
SKILL 9  Manage Monetary Transactions....................................................................... 22
 
DOMAIN 
E: 
HUMAN RESOURCES
 ....................................................................... 
23
 
SKILL 10  Recruit Staff and Volunteers ............................................................................. 23
 
SKILL 
11  
Train Staff and Volunteers ....................................................................................... 24
 
DOMAIN F: 
STAKEHOLDER MANAGEMENT
 ................................................................. 25
 
SKILL 12  Manage Stakeholder Relationships .............................................................. 25-26
 
DOMAIN G: 
MEETING OR EVENT DESIGN
 ............................................................ 27
 
SKILL 13  Develop Program .......................................................................................... 27-30
 
SKILL 14  Engage Speakers and Performers ........................................................................... 31
 
SKILL 15  Coordinate Food and Beverage Services ...................................................... 32-33
 
SKILL 16  Design Environment ..................................................................................... 33-34
 
SKILL 17  Manage Audiovisual and Technical Production .................................................34-35
 
SKILL 18  Develop Plan for Managing Movement of Attendees ........................................36-37
 
DOMAIN H: 
SITE MANAGEMENT
 ............................................................................. 38
 
SKILL 19  Select Site .......................................................................................................... 38
 
SKILL 20  Design Site Layout ..........................................................................................39
 
SKILL 21  Manage Meeting or Event Site ..................................................................... 39-40
 
SKILL 22  Manage On-site Communications............................................................................ 41
 
DOMAIN I: 
MARKETING
 ............................................................................................. 42
 
SKILL 23  Manage Marketing Plan ................................................................................ 42-43
 
SKILL 24  Create and Manage Marketing Materials ..................................................... 43-44
 
SKILL 25  Create and Manage Meeting or Event Merchandise ............................................... 45
 
SKILL 26  Promote Meeting or Event ..................................................................................... 45
 
SKILL 27  Contribute to Public Relations Activities ................................................................. 46
 
SKILL 28  Manage Meeting-Related Sales Activities .......................................................... 46
 

CMP International Standards – Rev. 2017

DOMAIN A: STRATEGIC PLANNING

This domain outlines the knowledge and skills needed to manage a

OF EXAM

strategic plan for a meeting or event, develop a sustainability plan for

an event and develop a business continuity or long-term viability plan

for a meeting or event. This domain sets the direction for all decisions

about event management.

Skill

Create Strategic Plan for Meeting or Event

Exam Questions in Domain A . . . . . . .

Questions in Skill 1 . . . . . . . . . . . . . .

3 - 5

SUB SKILL

1.1

Develop event goals and objectives to align with organizational strategy.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Working with stakeholders, create goal

statements to specify how meeting or event will

achieve its mission.

Working with stakeholders, establish objectives

to specify actions, time frames, and performance

measurements needed to achieve goals.

Working with stakeholders, align mission

statement, goals, and objectives of meeting or

event and organization/stakeholders.

Working with stakeholders, identify and

manage diversity and cross-cultural concerns

(e.g., holidays, group preferences, accessibility

compliance).

Working with stakeholders, determine

sustainability objectives (e.g., financial,

environmental, social).

Working with stakeholders, identify financial

resources that may be available.

Working with stakeholders, determine target

date(s) and markets.

SUB SKILL 1.2

Complete needs assessment to determine feasibility of the

meeting or event.

KNOWLEDGE OF:

Research methods suitable to ascertain viability of

meeting or event

Legal and regulatory requirements

SKILL IN:

Determining short-, medium-, and long-term

economic and social impacts on host community

(e.g., focus on impact of limited events).

Developing evaluation process to capture

information about potential attendees, costs and

benefits, and financial resources

CMP International Standards – Rev. 2017

DOMAIN A: STRATEGIC PLANNING

SKILL

CONTINUED

SUB SKILL 1.3

Identify meeting or event requirements to align with goals and objectives.

KNOWLEDGE OF:

Tools or resources available for meeting or event

planning (e.g., technology)

SKILL IN:

Identifying requirements based on scope of

meeting or event, including planning cycle,

sponsorship opportunities, additional sources

of resources, meeting or event evaluation,

administrative needs, leadership and

management, logistics and operations structure,

cross-cultural needs, marketing, human resources

(e.g., number of people, wage rates), meeting or

event timing, location and size, data flow, public

relations, systems to track progress.

SUB SKILL 1.4

Complete a financial analysis and develop a financial summary.

KNOWLEDGE OF:

Tools or resources for financial planning

World monetary situations

SKILL IN:

Compiling financial information using financial

results, current financial position, sources

and applications for funding, and current

balance sheet details (e.g., assets, liabilities,

equity, statement of operational costs, cash

flow statements, projected closing balance

sheets, break-even analysis, projected return

on investment, applicable taxes or levies into a

complete financial report).

SUB SKILL 1.5

Monitor and measure event benchmarks to align with the strategic plan.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Comparing meeting or event progress to mission

statement, goals, and objectives.

Monitoring cash flow to determine financial

standing to date.

Managing financial resources.

Analyzing all data available when evaluating a

need for change.

Recording change control details (e.g., date,

rationale, implementation plan to support the

need for change to event so that support is

obtained for changes made).

CMP International Standards – Rev. 2017

DOMAIN A: STRATEGIC PLANNING

SKILL 2

Questions in Skill 2 . . . . . . . . . . . . .

5 - 8

Skill 2

Develop a Sustainability Plan for Meeting or Event

SUB SKILL 2.1

Implement a sustainability plan.

KNOWLEDGE OF:

Sustainability standards for meeting or event

(e.g., ISO 20121, BS8901, APEX/ASTM standards;

Global Reporting Initiative (GRI)

SKILL IN:

Considering potential short- and long-term social

and environmental impact of meeting or event.

SUB SKILL 2.2

Demonstrate environmental responsibility.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

Implementing conservation practices (e.g., using

recyclable products, reducing energy use and

water consumptions, minimizing noise and light

pollution).

Selecting strategies to create positive outcomes

and mitigate negative impacts of meeting or event

on community.

SKILL IN:

Considering potential short- and long-term social

and environmental impact of meeting or event.

CMP International Standards – Rev. 2017

DOMAIN A: STRATEGIC PLANNING

SKILL 3

Questions in Skill 3 . . . . . . . . . . . . .

3 - 5

Skill 3

Develop Business Continuity or Long-Term

Viability Plan of Meeting or Event

SUB SKILL 3.1

Develop evaluation plan based on event goals and objectives to align with

organizational strategy.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Defining return on investment objectives/

expected outcomes (e.g., efficiency, effectiveness,

accountability, justifying investments).

Determining what data will be collected (e.g.,

costs, post-event attendee feedback).

Developing a business case for long-term

sustainability.

SUB SKILL 3.2

Collect and analyze meeting or event data using the evaluation plan to

measure return on investment.

KNOWLEDGE OF:

Quantitative and qualitative data.

SKILL IN:

Collecting data (e.g., evaluation-related,

attendance, financial).

Analyzing data..

Preparing and reporting data.

SUB SKILL 3.3

Evaluate meeting or event data to measure the critical success factors

against the goals and objectives.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Reviewing critical success factors for meeting or

event (e.g., benchmarks).

Implementing evaluation/audit procedures

as scheduled (e.g., collecting and analyzing

information, verifying validity and reliability

of information, identifying and reporting any

difficulties accessing information, identifying and

addressing irregularities).

Evaluating information (e.g., identifying reasons

for success/failure and key lessons for future

meetings or events).

Developing reports (e.g., detailing information

used and information sources, explaining

how information has been analyzed, drawing

conclusions and making recommendations based

on evidence, using best format for organization,

key personnel, and stakeholders).

Following integrated communication plan for

distribution of evaluation/audit report and

confidentiality guidelines.

Debriefing internal and external stakeholders.

CMP International Standards – Rev. 2017

DOMAIN B: PROJECT MANAGEMENT

When planning an event, the event professional is undertaking the management of

OF EXAM

a project from beginning to end including logistics, budgets, resource deployment

and schedule management. This domain draws from best practices from the

project management field and applies and adapts them to event management.

Skill

Plan Meeting or Event Project

SUB SKILL 4.1

Develop project plan based on meeting needs to align with goals

and objectives.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Reviewing available historical data (e.g., previous

project plans) in order to identify strengths and

weaknesses, review goals and objectives, and

compare results to goals and objectives.

Specifying the actions, time frames, and

performance measurements needed to achieve

objectives.

Identifying resources required and available (e.g.,

financial, material, staff).

Engaging relevant stakeholders in planning

process (e.g., including attendees, conducting

exploratory research, seeking peer reviews).

Skill

Manage Meeting or Event Project

SUB SKILL 5.1

Manage the critical path to complete the project plan.

KNOWLEDGE OF:

Critical paths and review schedules

SKILL IN:

Identifying specific tasks and projects required to

achieve mission, goals, and objectives of meeting

or event.

Prioritizing tasks and projects.

Determining timelines and critical dates.

Creating meeting or event briefs outlining

relevant information for specific stakeholders

(e.g., committee members, suppliers, agencies,

project team).

Assigning tasks to specific groups or individuals

based on skills or areas of expertise.

Scheduling regular review of critical path (e.g.,

assessing variations between estimated and actual

time, analyzing resource deficiencies and overages).

Taking corrective action based on results of review.

Keeping key personnel informed of progress

and changes.

CMP International Standards – Rev. 2017

DOMAIN B: PROJECT MANAGEMENT

SKILL 5 CONTINUED

SUB SKILL 5.2

Develop and manage contract management plan to meet stakeholder

expectations and meeting requirements.

KNOWLEDGE OF:

Principles of negotiation, stages of negotiating

process, and negotiation techniques

Components of legal contracts

Meeting or event and organization’s requirement

SKILL IN:

Identifying requirements for contracts (e.g.,

preparing specifications).

Communicating request for proposal (RFP)

processes to potential suppliers of goods

and services.

Evaluating proposals against criteria.

Negotiating contracts (e.g., striving for beneficial

outcomes for all parties involved, determining

what is negotiable and non-negotiable, explaining

organization’s position and viewpoint, listening

to and validating other parties’ positions and

viewpoints, discussing options, agreeing on most

viable options, deciding on sources of information

for evaluation).

Consulting legal opinion, if needed.

Integrating contractual obligations into meeting or

event’s critical path.

Maintaining productive relationship with

contractors (e.g., monitoring progress on a

regular basis to determine that the organization

and contractors are fulfilling obligations,

agreeing on action to rectify non-compliance,

dealing with breaches of contract within

acceptable time frame).

Assessing contractors’ performance to identify

strengths and weaknesses.

Monitoring contractors’ expenditures against

contract.

Comparing organization’s performance against

contract

SUB SKILL 5.3

Execute project management plan to meet goals and objectives.

KNOWLEDGE OF:

Critical paths and review schedules

On-site resources and personnel

On-site meeting or event management

Integrated communication plans

SKILL IN:

Following event specifications guide for meeting

or event.

Maintaining flow/sequence of activities during

meeting or event.

Determining that all resources, personnel, and

supports are in place and ready.

Ensuring that all personnel are briefed (e.g.,

submitting event specifications guide to key

stakeholders, as appropriate).

Providing authorizations for elements of meeting

or event to take place.

Receiving and distributing funding.

Overseeing the work of key personnel and other

stakeholders throughout meeting or event (e.g.,

following integrated communications plan).

Implementing risk management techniques and

strategies to minimize disruption to participants

and to deal with problems that arise.

Keeping key personnel informed of progress

and changes.

Maintaining records.

CMP International Standards – Rev. 2017

DOMAIN C: RISK MANAGEMENT

Risk management, as applied to the events industry, is the ongoing process

OF EXAM

of assessing the risks that may threaten attendees, the meeting or event

itself, or stakeholders and applying the appropriate measures to manage the

probability and consequences of such risks. This domain focuses on managing

serious risks that may threaten life, health, property or the financial viability of

a meeting, business or organization.

Skill 6

Manage Risk Management Plan

SUB SKILL 6.1

Identify risks by reviewing current data and event history to address

potential risks.

KNOWLEDGE OF:

Research methods

Risk management

SKILL IN:

Reviewing meeting or event plan (e.g., type of

meeting or event, location of meeting or event,

time of year, time of day, duration of meeting or

event, profile of attendees, number of attendees).

Reviewing any investigations of previous incidents.

Determining scope and nature of legal, ethical,

and regulatory obligations: considering range

of legal and regulatory issues (e.g., contracts);

determining jurisdictions responsible (e.g., national

and local governments); identifying legislation,

codes, ordinances, mandates, and regulations

applicable to meeting or event and its operations;

identifying authorities, agencies, or governing

bodies responsible; determining process for

acquiring authorizations.

Consulting with other relevant individuals (e.g.,

colleagues, clients, contractors, performers, legal

personnel, security personnel, venues).

Evaluating venue and geographic location for

potential hazards, threats, vulnerabilities, or

other risks.

Assessing the need for specialist advice or

assistance in addressing legal, regulatory, and

jurisdictional requirements.

Conducting risk assessment.

SUB SKILL 6.2

Apply industry best practices to analyze risks.

KNOWLEDGE OF:

Authorities, agencies, and governing bodies that

preside over specific activities within a jurisdiction

SKILL IN:

Determining what is exposed to damage, loss, or

liability (e.g., property, persons, cash, reputation,

environment); what could cause damage, loss, or

liability; who could suffer damage, loss, or liability;

and when damage, loss, or liability might occur.

Assessing probability of occurrence, severity of

consequences (e.g., extent of impact, financial

consequences, maximum possible loss or liability).

Prioritizing risks, considering organization’s

tolerance for risk and jurisdiction’s mandates

regarding risk, and mitigating or transferring risk.

Considering effectiveness of risk management

techniques.

Exam Questions in Domain C . . . . . . . .

Questions in Skill 6 . . . . . . . . . . . . . . . .

CMP International Standards – Rev. 2017

DOMAIN C: RISK MANAGEMENT

SKILL 6 CONTINUED

SUB SKILL 6.3

Develop and manage contract management plan to meet stakeholder

expectations and meeting requirements.

KNOWLEDGE OF:

Organizational culture

Location situational analysis

SKILL IN:

Evaluating options to meet legal requirements and

mitigate risks (e.g., seeking advice from regulatory

authorities and specialists, putting supports in

place to minimize risks).

Identifying health and safety requirements and

selecting available options to meet requirements.

Preparing risk management plan, including chain

of command, emergency and control procedures,

spokesperson, and implementation strategies (e.g.,

decision-making authority, resource requirements,

coordination requirements).

Implementing plan to manage risks.

Communicating plan and procedures to

emergency services, media, suppliers, senior

management, and staff.

Assessing risk management plan on an

ongoing basis.

Complying with regulations.

Consulting experts.

Obtaining insurance, reviewing insurance

coverage needs and levels periodically, and

updating insurance coverage as needed.

SUB SKILL 6.4

Develop and implement emergency response plan to manage resources

in emergency situations.

KNOWLEDGE OF:

Decision-making authority processes

SKILL IN:

Conducting a threat assessment to identify

potential threats, hazards, or emergencies

(e.g., earthquake, disease outbreak, hazardous

material spill, utility failure, bomb threat,

structure collapse).

Performing a capability assessment to determine

resources available to respond to an emergency

(e.g., medical, fire, rescue, security).

Conferring with authorities to determine

requirements and appropriate emergency

procedures, including access, egress, and locations

for emergency services; exit route configuration for

site evacuation; on-site medical services required

(e.g., number and locations of first-aid stations

and emergency medical technicians); internal

and external communication systems; roles;

responsibilities; lines of authority; and delegation

of duties.

Implementing emergency response plans and

communication procedures.

Executing contingency and business continuity

plans as appropriate.

CMP International Standards – Rev. 2017

DOMAIN C: RISK MANAGEMENT

SKILL 6 CONTINUED

SUB SKILL 6.5

Arrange security according to emergency response plan to reduce impact.

KNOWLEDGE OF:

Risk analysis

Types of security alternatives

SKILL IN:

Determining needs, including considering

type of meeting or event, hours of operation,

type of venue, types of activities (e.g., serving

alcohol), physical activities, number and nature

of attendees and VIPs, number and nature of

entrances and exits, traffic patterns, insurance

requirements, and type of property issues (e.g.,

theft).

Complying with applicable jurisdictions.

Informing authorities (e.g., fire, police) of meeting

or event time, dates, and activities.

Arranging for security staff and facilities, training

for staff and volunteers, and accreditation for

security staff.

Attaining certificates of insurance from security

suppliers (e.g., obtaining additional coverage),

as needed.

Detailing security procedures for emergency

situations (e.g., crowd control, protesters and/

or picket lines, site evacuation, natural disaster,

terrorist activities).

Implementing internal and external security

communication systems.

Establishing system for reporting and recording

incidents.

CMP International Standards – Rev. 2017

DOMAIN D: FINANCIAL MANAGEMENT

This domain covers the critical skills needed for the financial success of a

OF EXAM

meeting or event. These include managing event funding and reserves,

managing the budget and managing monetary transactions. The domain also

includes identifying and managing sponsorship programs, grants, registration

processes, exhibit sales and other miscellaneous revenue sources.

Exam Questions in Domain D . . . . . . 16

Questions in Skill 7 . . . . . . . . . . .

6 - 8

Skill 7

Manage Event Funding and Financial Resources

SUB SKILL 7.1

Develop budgeting processes for funding resource management to fulfill

financial goals.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Establishing sponsorship programs: identifying

financial or in-kind values, defining benefits, and

estimating costs for providing benefits.

Obtaining support of key stakeholders for

proposed sponsorship arrangement.

Seeking legal opinion, as needed.

Identifying potential sponsors and donors,

considering: compatibility with meeting or event,

exclusivity, income or cost-avoidance goals,

and advertising and budget limitations (to find

sponsors).

Producing sponsor and donor benefit packages

or proposals containing overview and history

of meeting or event, corporate identity to

be presented (e.g., use of logos), value for

sponsorship, letter of proposal, audience

demographics, return-on-investment measures

and opportunities, sponsorship benefits and

limitations, and pre-event/meeting sponsorship

restrictions.

Distributing sponsor and donor benefit packages

and proposals to potential sponsors.

Contacting potential sponsors and donors

(e.g., primary decision-maker or person of

influence), determining type of support available

(e.g., cash, discounts, products), establishing

relationships with sponsors’ creative agencies,

negotiating sponsor commitment (e.g., distribution,

product sales), and conducting set-up, tear-down,

and sampling.

Considering how sponsors may complement or

conflict with each other.

Preparing contracts for committed sponsors,

outlining: details of meeting or event,

responsibilities of both parties (e.g., liabilities),

personnel, entertainment, financial obligations,

release forms and waivers, policy regarding

meeting or event cancellation, and insurance

requirements.

Maintaining relationships with sponsors and

donors (e.g., providing regular updates).

Managing contractual fulfillment and developing

fulfillment reports (e.g., delivery of benefits).

Following up (e.g., evaluating sponsor and donor

involvement, evaluating return on investment from

sponsors’ points of view).

Coordinating approach for soliciting potential

donors and sponsors.

DOMAIN D: FINANCIAL MANAGEMENT

SKILL 7 CONTINUED

CMP International Standards – Rev. 2017

SUB SKILL 7.2

Develop and manage the registration process through a defined system

to reach established goals and targets.

KNOWLEDGE OF:

Setting financial targets for registration

Previous registration lists for meeting or event

Registration systems (e.g., internal/external)

SKILL IN:

Identifying potential attendees and types of

attendees.

Communicating attendee benefits in pre-

registration information packet containing:

overview and history of meeting or event, location

of and cost to attend meeting or event, identity

of meeting or event sponsor, educational value

of attending, meeting or event agenda, criteria

for acceptance of registration (if applicable), and

additional programming offerings (e.g., tours,

spouse programming, hospitality).

Identifying potential supplier partners

(e.g., application service provider, full-service

registration contractor).

SUB SKILL 7.3

Develop and manage exhibit sales process using current year space

allocation to reach established goals and targets.

KNOWLEDGE OF:

Exhibit sales goals/targets including on-site and

post-meeting or event deliverables

Protocols (e.g., methods of communication)

Security and safety regulations, restrictions, and

constraints (e.g., facility, organization, government)

Public relations and marketing plans

SKILL IN:

Establishing exhibit rates.

Identifying potential exhibitors considering

compatibility with meeting or event.

Producing exhibitor benefit packages (prospectus)

containing: overview and history of meeting or

event, value for participation, letter of solicitation,

audience demographics, ROI measures and

opportunities, and pre- and post-event/meeting

activity restrictions.

Distributing benefit packages to potential

exhibitors.

Completing contract negotiations with exhibitors.

Establishing positive relations with exhibitors (e.g.,

recognition program, feedback from exhibitors).

SUB SKILL 7.4

Manage additional revenue sources through research and analysis to

reach established goals and targets.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Purchasing advertising

Merchandising

Negotiating and setting commission rates.

Determining and setting royalty rates.

DOMAIN D: FINANCIAL MANAGEMENT

SKILL 8

CMP International Standards – Rev. 2017

Skill

Manage budget

SUB SKILL 8.1

Develop budget using accepted accounting principles to align with the

goals, objectives, and financial parameters of the event.

KNOWLEDGE OF:

Scope of meeting or event

Meeting or event objectives

Type of insurance

Organization’s cash flow

Fluctuations in currency and taxes.

SKILL IN:

Defining budget format and categories.

Identifying, accessing, and interpreting data and

data sources needed for budget preparation (e.g.,

previous budgets, audits).

Analyzing internal and external factors for

potential impacts on budget (e.g., new legislation,

market trends).

Determining potential sources of revenue,

including grants, sponsorships, sales (e.g., ticket

sales, souvenirs), registration, advertising, and

exhibitor fees.

Allocating budget amounts for meeting

or event activities (direct/indirect costs),

including programming, production, marketing,

administration, human resources (e.g., volunteers,

staff), transportation, food and beverage,

accommodations, shipping costs, insurance, taxes,

and gratuities.

Establishing contingency plan and funds.

Using existing chart of accounts by breaking

down into weekly or monthly budgets or detailing

projected cash flow.

Specifying fixed and variable costs.

Complying with budget control guidelines (e.g.,

payment policies and procedures), cost controls,

and deposit policies and procedures for cash,

credit cards, and payments.

Scheduling regular budget reviews.

Submitting budget for approval, if necessary, to

senior management, partners, or organization,

and revising budget as required.

Communicating budget decisions to those affected.

SUB SKILL 8.2

Establish pricing (e.g., registration, sponsorships, exhibits) based on

market analysis to meet financial targets and goals.

KNOWLEDGE OF:

Profit requirements and desired profit margin

Cost of sales

Customer profiles

Annual consumer price index trends

Currency and credit card procedures for

multinational meetings or events

Credit card handling costs

Currency fluctuations

Tax structures in host location

Perceived market value of products and services

SKILL IN:

Collecting and analyzing information related to

current market conditions.

Calculating fixed and variable costs.

Establishing pricing structure (e.g., percentage

increase or cost plus, member discount rates).

CMP International Standards – Rev. 2017

DOMAIN D: FINANCIAL MANAGEMENT

SKILL 8 - 9

SUB SKILL 8.3

Monitor and revise budget using established audit procedures to identify

potential adjustments.

KNOWLEDGE OF:

Reporting and audit procedures

Performance indicators

SKILL IN:

Adhering to budget control guidelines and

responding to variances.

Monitoring revenues and expenses within

established time frames.

Comparing budgeted amounts to actual amounts.

Identifying variances between budgeted and actual

figures, including: determining cause(s), identifying

impacts, and responding accordingly (e.g., revising

activities, reallocating funds, communicating

information and decisions to those affected).

Defining opportunities for improved budget

performance: proactively researching new

suppliers and revenue streams, discussing

desired budgetary outcomes with colleagues,

and presenting recommendations to appropriate

individuals or departments.

Obtaining approval for amended budget.

Pursuing ideas for increasing income or reducing

expenditures.

Communicating budget performance to key

personnel.

Completing financial reports and delivering to

stakeholders.

Skill 9

Manage Monetary Transactions

SUB SKILL 9.1

Establish monetary transactions procedures to comply with event or

organization financial guidelines.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Communicating policies and procedures to staff

and volunteers.

Coordinating monetary transactions, including:

setting up central cash office, establishing

record-keeping systems (e.g., receipts), setting

up cash collection and deposit systems,

arranging for security and audit systems,

processing credit cards.

SUB SKILL 9.2

Manage monetary transactions process to confirm compliance with event

or organization financial guidelines.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Reviewing security procedures

Monitoring revenues and expenses

Monitoring cash handling procedures

Monitoring audit documentation

Revising procedures as needed

CMP International Standards – Rev. 2017

DOMAIN E: HUMAN RESOURCES

The event professional’s role has expanded and now includes aspects of

OF EXAM

human resource management. This may involve recruiting and training staff

and volunteers, as well as managing workforce relations. This domain includes

managing major human resource functions such as developing selection

criteria, selecting candidates, offering positions, providing orientation and

training, supervising staff and volunteers and managing teams.

Skill 10

Recruit Staff and Volunteers

SUB SKILL 10.1

Assess staffing needs by reviewing program activities to determine

requirements and selection criteria.

KNOWLEDGE OF:

Local employment conditions

Local labor laws

Skill sets required for specific positions

Local terms and conditions applied to volunteers,

where applicable

SKILL IN:

Seeking input from current staff about duties

and responsibilities.

Reviewing documentation

(e.g., organizational chart).

Documenting job requirements, (e.g., job title,

summary of duties, required qualifications and

skill sets, level of responsibility, authority and

accountability, wages and/or benefits, days/hours

of work or time commitment required, grooming and

dress codes, option for job to be conducted outside

of office or “virtually”).

SUB SKILL 10.2

Develop a staff and volunteer recruitment plan to fulfill requirements.

KNOWLEDGE OF:

Costs associated with recruitment

Budget restrictions

Sources for staff and volunteers

Background checks

SKILL IN:

Determining best methods for recruiting target

group (e.g., promoting opportunities through local

media, promoting within organization, seeking

referrals through networking, participating in

work education programs, reviewing applications,

contacting or hiring employment agency).

Ensuring that process is fair, consistent, and

effective.

Ensuring that recruitment information is clear

and accurate.

Exam Questions in Domain E . . . . . . .

Questions in Skill 10 . . . . . . . . . . .

2 - 4

CMP International Standards – Rev. 2017

DOMAIN E: HUMAN RESOURCES

SKILL

Skill

Train Staff and Volunteers

SUB SKILL

11.1

Provide orientation and training to staff and volunteers to align with

company and event goals and objectives.

KNOWLEDGE OF:

Orientation and training procedures

Company expectations and guidelines

SKILL IN:

Providing training and orientation to staff.

Communicating expectations and guidelines

to staff.

CMP International Standards – Rev. 2017

DOMAIN F: STAKEHOLDER MANAGEMENT

aniz

aff

viro

nmen

which

OF EXAM

they operate and the people within that environment. In the case of events,

this includes various stakeholders including attendees, workers, suppliers, and

the broader community. This domain provides best practices for managing

stakeholder relationships including identifying, assessing and categorizing

internal and external stakeholders, managing stakeholder activities and

communications. The domain also includes stakeholder communication,

recognition, conflict resolution and legal considerations.

Skill 12

Manage Stakeholder Relationships

SUB SKILL 12.1

Perform stakeholder analysis to align expectations with goals

and objectives.

KNOWLEDGE OF:

Mission statement, goals, and objectives of

meeting or event and organization

Meeting or event details (e.g., features, critical path)

Appropriate protocols and local customs (e.g.,

dress code, VIP treatment)

SKILL IN:

Identifying internal and external stakeholders

(e.g., clients, officials, sponsors, participants,

providers, exhibitors).

Defining stakeholder interest, issues, and priorities.

Determining opportunities and challenges that

each stakeholder presents.

SUB SKILL 12.2

Manage stakeholder activities to meet expectations.

KNOWLEDGE OF:

Applicable legislation

(e.g., liquor laws, professional codes)

Appropriate protocols and local customs

(e.g., dress code, VIP treatment)

SKILL IN:

Recognizing and integrating varied interests and

goals of stakeholders.

Determining activities that meet the needs of

stakeholders.

Acknowledging and monitoring stakeholder

concerns and capabilities.

Following appropriate protocols when

communicating with stakeholders.

Communicating appropriate protocols to

stakeholders.

Developing schedule of activities.

Establishing relationships with all stakeholders

Exam Questions in Domain F . . . . . . .

Questions in Skill 12 . . . . . . . . . . . . . .

CMP International Standards – Rev. 2017

DOMAIN F: STAKEHOLDER MANAGEMENT

SKILL 12 CONTINUED

SUB SKILL 12.3

Communicate event goals and objectives to manage

stakeholder relationships.

KNOWLEDGE OF:

Codes of practice and ethics including customer

and consumer rights

Legal and regulatory requirements

Stakeholder satisfaction survey methods

SKILL IN:

Determining that staff and volunteers know

stakeholder expectations.

Making sure staff know their own roles and

responsibilities for meeting stakeholder

expectations.

Empowering staff and volunteers to deliver good

stakeholder service.

Confirming that clear and effective conflict

resolution processes are in place.

Communicating acceptable day-to-day behavior

that matches organization’s values.

Recognizing contribution of staff who work with

stakeholders.

Establishing system to evaluate/monitor

stakeholder satisfaction and improve service.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

Domain G is the largest of the nine domains and encompasses a range of skill

OF EXAM

areas needed to create a memorable meeting or event. It includes developing the

theme of the program, soliciting for content abstracts, engaging speakers and

performers, and setting the structure and sequence of the event. The domain

also includes the skills needed to select the event’s décor, signage and technical

equipment, overseeing the staging and production of the meeting, crowd

management, housing requirements and transportation options.

Skill

Develop Program

SUB SKILL 13.1

Develop theme for meeting or event.

KNOWLEDGE OF:

Range of creative, promotional, technical, and

operational options

Key stakeholders

Budget parameters

Target market(s)

Marketing and public relations options

Destination branding and brand management

Program objectives

Cross-cultural elements

SKILL IN:

Determining stakeholder expectations (e.g.,

researching target market(s), analyzing post-event

reports, researching attendee expectations).

Generating ideas (e.g., brainstorming, networking).

Conceiving a meeting or event theme that will

complement or integrate with organization’s

marketing and brand strategy.

Engaging expertise (e.g., marketing firm consultant).

Conceptualizing themes, including: identifying

core concepts, topics, or messages; creating

appealing images (e.g., logo); identifying means

to integrate themes into all aspects of meeting

or event; involving stakeholders (e.g., considering

requirements of sponsors, considering cultural

environment and norms); and identifying

destination attributes.

Integrating branding and theme imagery into

aspects of meeting or event experiences.

SUB SKILL 13.2

Develop procurement strategy for the acquisition of goods and services

in accordance with the project plan.

KNOWLEDGE OF:

How to conduct a cost/benefit analysis

Request-for-proposal process

Organizational strategies and policies

SKILL IN:

Evaluating past patterns of resource use, trends,

and developments.

Identifying need for supplementary products

and services, including required range (types of

services) and quantity.

Researching options available to meet needs that

minimize risk.

Exam Questions in Domain G . . . . . . . .

Questions in Skill 13 . . . . . . . . . . .

12 - 14

CMP International Standards – Rev. 2017

Assessing costs and benefits for options

available.

Selecting best options/strategies (e.g.,

purchasing or renting equipment, issuing a

request for proposals for services).

Adjusting activities if products/services

are not available.

Recording best options/strategies

and

financial information.

Evaluating and determining best method for

securing services (e.g., housing,

accommodations,

transportation, audiovisual).

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 13 CONTINUED

SUB SKILL 13.3

Analyze the project plan to determine the critical path.

KNOWLEDGE OF:

Tasks and phases (stages) required for meeting or

event (e.g., pre-, during, post-)

Interdependence of tasks and phases (stages)

Schedule development and revision

Project planning and management

SKILL IN:

Identifying specific, realistic, measurable, and

achievable tasks and phases required to achieve

meeting or event objectives.

Setting and prioritizing goals and objectives.

Determining links, dependencies, timelines, and

critical dates.

Estimating durations of tasks.

Assigning tasks to specific committees or

individuals.

Scheduling regular review of critical path.

Identifying potential risks.

Managing critical paths.

SUB SKILL 13.4

Develop integrated communications plan to align with goals

and objectives.

KNOWLEDGE OF:

Applicable legislation, regulations, customs,

and internal policies concerning communication

issues (e.g., intellectual rights, privacy, proprietary

information, cultural/political)

Organizational structure

Strategic plan and goals

Differences (e.g., priorities, views) of respective

stakeholders (e.g., intradepartmental, project

team, external, individuals with special needs or

language differences)

Marketing, public relations, and

communications plan

Policies related to system security

SKILL IN:

Designing meeting or event communication

plan that will complement or integrate with

organization’s communication plan, internal

organization’s plan, and external stakeholders’ plan.

Establishing standardized documentation and

document design procedures.

Using information retrieval systems.

Creating information collection policies,

procedures, and structures.

Constructing information distribution policies,

procedures, and structures (e.g., who gets the

information).

Generating policies and procedures to maintain

system security and integrity (e.g., developing

Setting up data reporting and monitoring systems.

Establishing record-keeping and filing systems.

Developing information preservation and archiving

policies and procedures.

Creating plan for site communication (e.g., tools

to be used for site communication, protocols,

emergency contacts, risk management plan, on-

site logistics).

Researching and selecting technology for site

communication.

Analyzing and selecting different technologies for

storage (e.g., database, paper filing system).

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 13 CONTINUED

SUB SKILL 13.5

Develop evaluation procedures.

KNOWLEDGE OF:

Evaluation processes and procedures

Basic accounting principles that are global

in nature

How to set measurable objectives

Meeting-or-event-related elements or activities

that may be evaluated/audited before, during,

and after meeting or event

Stakeholder requirements

SKILL IN:

Defining purpose of evaluation.

Identifying areas to be evaluated (e.g., mission,

goals, program, sponsorship program,

attendance, finances).

Determining critical success factors for meeting or

event (e.g., benchmarks).

Identifying evaluation/audit procedures, including:

determining who will conduct evaluation/audit and

identifying information required for evaluation (e.g.,

plans, budgets, variance reports, progress reports).

Selecting date(s) for implement

Establishing reporting process.

SUB SKILL 13.6

Identify program components using a variety of data to determine that

the program is inclusive.

KNOWLEDGE OF:

Potential program components (e.g., activities,

food and beverages, décor and design,

educational sessions, speakers)

Structure and sequence of program components

Sources of human, physical, and financial resources

Meeting or event objectives

Attendee profile

Previous program evaluation results/reports

SKILL IN:

Analyzing previous year’s program and evaluation

report, if applicable.

Incorporating meeting or event objectives, and

education and learning principles.

Researching new ideas, including: reviewing

programs of other similar meetings or events,

surveying target market(s), determining attendee

expectations (e.g., conducting brainstorming and

other idea-generating exercises), and identifying

opportunities for innovation.

Identifying desired program components (e.g.,

speakers, entertainment, attractions, activities,

ancillary programs).

Determining that desired components meet legal

and regulatory requirements.

Generating cost estimates and discussing details

with stakeholders and colleagues.

Gaining stakeholder support for program

components..

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 13 CONTINUED

CMP International Standards – Rev. 2017

SUB SKILL 13.7

Define program content and delivery methods aligned with meeting

goals and objectives in support of the strategic plan.

KNOWLEDGE OF:

Education and learning principles

Theme of meeting or event

Projected attendance

Legal requirements

Participation patterns

Contract requirements

Time frame, meeting, or event critical path

Site design

Communication plan

SKILL IN:

Identifying options, (e.g., sending out requests

for proposals/bids, contacting agents and

speakers’ bureaus, identifying key personnel),

communicating meeting or event needs with

speakers and entertainers.

Matching program format and outcomes to

stakeholder objectives.

Selecting options that meet needs and constraints

(e.g., legal, site, budget, educational goals).

Aligning program components and marketing

strategies to meeting or event objectives.

Securing program components: approving

conditions/expectations/deliverables, agreeing

on provision of program component requirements

(e.g., technical needs).

Determining requirements for each program

component (e.g., production times, location,

personnel, setup requirements).

Presenting program content and delivery formats

to stakeholders for input and approval, as

necessary.

Allocating required resources.

Identifying contiguous and concurrent program

components.

Implementing protocols for ceremonial/religious/

political components.

Incorporating marketing activity requirements

(e.g., contest winners, competitions,

announcements).

Compiling program agenda.

Assigning roles to staff and volunteers within their

skill sets.

Developing contingency plan for program

components.

Creating required documents, including script,

detailed agenda, and production schedule.

SUB SKILL 13.8

Analyze the event outcomes according to predefined metrics to measure

achievement of goals and objectives.

KNOWLEDGE OF:

Return on investment (ROI)

Return on objective (ROO)

Approaches to evaluation

SKILL IN:

Conducting ongoing measurement of the event

against the objectives.

Developing benchmarks.

Creating tools for measuring success

(e.g., surveys).

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 14

Questions in Skill 14 . . . . . . . . . .

5 - 7

CMP International Standards – Rev. 2017

Skill 14

Engage Speakers and Performers

SUB SKILL 14.1

Determine meeting or event requirements for speakers and performers

using the event design to align with meeting or event goals and objectives.

KNOWLEDGE OF:

Times, locations, or activities that require speakers

and performers

Requirements for performers

Types of available speakers and performers (e.g.,

musicians, presenters)

SKILL IN:

Identifying types of speakers or performers to

meet goals and objectives.

Selecting speakers and performers (e.g., using

speaker bureaus, agents, directories).

SUB SKILL 14.2

Define strategies and criteria for speaker and performer selection

referencing the goals or objectives to fulfill the program requirements.

KNOWLEDGE OF:

Audience demographics, political environment,

and culture

Type of program required

Proposed time, duration, and location

SKILL IN:

Seeking input on selection criteria.

SUB SKILL 14.3

Choose speakers or performers using selection criteria to achieve

meeting or event objectives.

KNOWLEDGE OF:

Meeting and event objectives

SKILL IN:

Researching candidates’ performance

(e.g., live selection or recorded).

Recording comments and ratings based on

selection criteria.

Selecting performers or speakers.

SUB SKILL 14.4

Secure speaker and performer contracts and communicate expectations

aligned to event design to achieve meeting or event objectives.

KNOWLEDGE OF:

Principles of negotiation

Components of legal contracts

Meeting or event requirements

SKILL IN:

Negotiating contracts.

Monitoring contracts to determine that obligations

are fulfilled.

Conducting ongoing communication with speakers

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 14

Questions in Skill 14 . . . . . . . . . .

5 - 7

CMP International Standards – Rev. 2017

and performers, including expectations of both

parties, attendee expectations, goals of meeting,

logistics, attendee profile, performance limitations

(e.g., dress code), and cultural information.

Integrating contractual obligations into meeting

or event’s critical path.

Following up on issues (e.g., agreeing on action

to rectify non-compliance, dealing with

breaches of contract within acceptable time

frame).

Evaluating performer or speaker performances

to identify strengths and weaknesses.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 15

Skill 15

Coordinate Food and Beverage Services

SUB SKILL

15.1

Identify needs and establish guidelines for food and beverage services to

meet meeting budget and objectives.

KNOWLEDGE OF:

Operational constraints due to venue, site, or

climatic conditions

Dietary preferences, restrictions and cultural

protocols

Principles and legal requirements of food safety

Attendee profiles

Program schedule

SKILL IN:

Identifying considerations (e.g., theme, sponsors,

licensing requirements, attendee profiles, trends).

Developing guidelines for acquiring products

and services (e.g., tendering, direct purchase),

establishing controls (e.g., quality, security), and

establishing methods of distribution (e.g., paid or

complimentary).

Complying with applicable jurisdictions (e.g., liquor,

public health).

Confirming date, time, and location of food and

beverage services.

Performing quantity calculations.

Determining supplies and equipment required

(e.g., dishes, cutlery, glasses, tables, table linens,

ice, tickets).

Arranging for equipment to be set up and

operational; supplies to be delivered and available;

delivery; storage; returns and recycling of bottles;

security for cash, alcohol, and tickets; and staff

training in responsible beverage service.

Scheduling staff (e.g., determining number

of staff required, identifying tasks to be completed

post schedule).

SUB SKILL 15.2

Select food and beverage service provider(s) and menu(s) following

event design and within budget.

KNOWLEDGE OF:

Attendee profile

Current food and beverage trends

Event history (e.g., past selections)

Venue and location

SKILL IN:

Determining food and beverage requirements,

including menu, arrangements to meet dietary

needs or concerns, number of people, cancellation

policy, margin for adjustment (e.g., gratuity), and

minimum guarantee.

Identifying requirements for refreshment and

beverage services, including supplies (e.g., alcohol,

mixes, condiments, glassware, ice) and type of bar

service (e.g., cash or host).

Addressing storage (e.g., refrigeration) space

requirements.

Setting menus, including consulting with key

stakeholders or sponsor, incorporating nutritional

requirements, accommodating dietary restrictions,

and addressing cost considerations.

Ensuring that serving staff are knowledgeable

about menu and ingredients.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 15

SUB SKILL 15.3

Use relevant rules and regulations to manage alcohol service to comply

with legal, organizational, and event policies.

KNOWLEDGE OF:

Training programs

SKILL IN:

Addressing liabilities and insurance requirements.

Identifying type of alcohol service

(e.g., cash bar, host bar).

Ensuring that staff are trained in responsible

beverage service.

Monitoring alcohol service.

Complying with applicable jurisdictions.

Skill 16

Design Environment

SUB SKILL 16.1

Determine event design and theme requirements based on stated

objectives that meet attendee and organizational expectations.

KNOWLEDGE OF:

Attendee profile

Design concepts of meetings or events

(e.g., learning formats, ergonomics)

Current trends

SKILL IN:

Enhancing attractiveness and functionality of

meeting or event.

Incorporating movement, methodology, and

message into design concept.

Creating an environment to enhance performance,

encourage desired behavior and learning, and

fulfill stakeholder contract obligations (e.g., meet

organization’s brand requirements).

Integrating theme, branding, and ambiance into

meeting or event environment.

Identifying needs (e.g., registration area, meeting

rooms, exposition, storage, accessibility).

Complying with applicable jurisdictions (e.g.,

balloon releases, fireworks, lasers, capacity).

SUB SKILL 16.2

Select décor based on event design to support the requirements of the

meeting or event.

KNOWLEDGE OF:

Décor elements for functional/experiential contexts

Props, scenery, and decorations

Design trends

Theme, budget, and objectives of meeting or event

Safety and security of attendees

SKILL IN:

Reviewing theme, budget, and objectives of

meeting or event.

Identifying assets and limitations of site.

Determining desired atmosphere for meeting

or event.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 15

Designing elements of décor plan including

meeting or event theme and images,

incorporating signage obligations (e.g., as

defined in contract requirements),

incorporating audiovisual or technical elements

as appropriate, and complying with legislation

(e.g., fire-retardant materials).

Submitting draft plan for approval as necessary

to appropriate parties (e.g., board of directors,

clients, fire marshal, stakeholders, levels of

government).

Communicating plan to appropriate parties (e.g.,

site manager, meeting or event coordinator and

staff).

Researching and securing décor

and

furnishing suppliers.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 16

SUB SKILL 16.3

Coordinate meeting or event signage by following the marketing plan to

meet the requirements of the meeting or event.

KNOWLEDGE OF:

Types of signage (e.g., digital, human, printed,

sustainable)

Special accommodations signage (e.g., braille)

People and vehicular traffic patterns and traffic

flow design

Signage restrictions

SKILL IN:

Identifying signage requirements for meeting or

event (e.g., language).

Developing signage that provides information

and identification.

Selecting signage that enhances desired and/or

required traffic flow.

Researching and selecting appropriate suppliers.

Coordinating installation and placement of

signage at meeting or event.

Evaluating effectiveness of signage placement

and attendee experience.

Skill 17

Manage Audiovisual and Technical Production

SUB SKILL

17.1

Identify staging and technical equipment requirements using event

design to support meeting or event objectives.

KNOWLEDGE OF:

Site limitations and restrictions (e.g., organized

labor, low ceilings, pillars)

Program objectives

Audiovisual and production fundamentals

Special requirements (e.g., hearing impairment,

vision impairment, allergies) of attendees,

speakers, and performers

Current trends and technologies

SKILL IN:

Reviewing program elements.

Determining staging and set requirements (e.g.,

size, height, surface, capacity).

Identifying equipment needs (e.g., lighting, sound,

audiovisual, infrastructure, safety equipment,

special effects, Internet access).

Securing permits or approvals for staging and

equipment.

Specifying spatial needs and temporal and

infrastructure requirements and restrictions.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 17 Continued

SUB SKILL 17.2

Acquire staging and technical equipment based on defined requirements

to support the event design.

KNOWLEDGE OF:

Staging and technical equipment specifications

Types of suppliers and contractors

Technical terminology

SKILL IN:

Coordinating specifications (e.g., detailing precise

requirements for staging and equipment to

be acquired, using proper product and service

terminology).

Researching suppliers and contractors (e.g.,

obtaining quotes as necessary, negotiating and

obtaining staging and equipment).

SUB SKILL 17.3

Install staging and technical equipment based on defined requirements

to support the event design.

KNOWLEDGE OF:

Staging and equipment specifications

Contingency planning

SKILL IN:

Coordinating logistics of installing staging and

equipment within meeting or event site (e.g., timing

of arrival and delivery, placement).

Addressing safety issues or concerns (e.g.,

electrical cords, railings).

Determining availability of installation equipment,

machinery, tools, and other assistive devices.

Hiring skilled installation professionals as required

(e.g., stagehands, riggers, electricians).

Monitoring installation to identify necessary

adjustments.

Conducting stage area walkthrough with

appropriate personnel (e.g., technician, stage

manager) to determine that requirements

have been met regarding stage, lighting and

audiovisual, special effects, stage security and

safety, storage areas, and Internet access.

SUB SKILL 17.4

Oversee technical production and operation based on defined

requirements to support the event design.

KNOWLEDGE OF:

Stage management

Team leading and delegating

Safety and integrity of staging and equipment

(e.g., access to power, weight load restrictions)

Location from which technicians will operate (e.g.,

booth, table, area, trailer)

SKILL IN:

Coordinating with technical director and

equipment operators.

Communicating roles, responsibilities, restrictions,

and timelines with technical personnel.

Providing sufficient time and access for

performer and technical rehearsals and

equipment checks, including evaluation of all

elements of program (e.g., program content,

entertainers, sound, special effects, Internet)

and adjustment of timing and sequencing.

Monitoring technical operations during meeting

or event.

Managing disruption to performance or program.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 18

Skill 18

Develop Plan for Managing Movement of Attendees

SUB SKILL 18.1

Develop admittance management plan to control protocols

and efficiency.

KNOWLEDGE OF:

Admission and access control methods

Registration process (e.g., ticketing systems)

Crowd management techniques

SKILL IN:

Analyzing needs and requirements (e.g., capacity,

criteria of access, restrictions).

Selecting admittance systems to be used (e.g.,

registration procedures, tickets, name tags, photo

identification, wristbands).

Selecting technology to support admission

systems.

Consulting with specialists (e.g., local police,

security companies).

Drafting plan for admittance, including criteria,

levels/categories (e.g., general admission, VIPs),

methods, security, requirements for other on-site

admission, communication policy, and special

needs of attendees.

SUB SKILL 18.2

Develop a plan for effective crowd management.

KNOWLEDGE OF:

Communication plan

Accessibility

Sources of specialist assistance in relation to

crowd control (e.g., security companies, police)

SKILL IN:

Developing crowd management strategies

for traffic flow (e.g., circulation, congregation),

conditions exceeding thresholds (e.g., regulatory

capacity levels), attendee behavior, and restrictions.

Determining appropriate entry and exit locations

while considering admittance credentials,

seating systems, safety, traffic flow, and queue

management.

Ensuring that space, facilities, and services are

adequate for attendees.

Verifying that appropriate signage is used.

Communicating policies and expectations

regarding attendee behavior and restrictions.

Using systems and personnel to manage and

monitor crowd conditions and behavior (e.g.,

having systems in place to respond to situations

that exceed pre-established thresholds).

Obtaining services and equipment (e.g., ushers,

security, signs, barricades, technology).

Securing approval of authorities

(e.g., fire marshals).

Making sure that specific risk management issues

associated with crowds are in place.

CMP International Standards – Rev. 2017

DOMAIN G: MEETING OR EVENT DESIGN

SKILL 18

SUB SKILL 18.3

Coordinate housing requirements and define policies in line with

organizational standards.

KNOWLEDGE OF:

Types of accommodations

Reservation procedures and policies

Cancellation policies

Attrition

Deposit requirements

Payment procedures

Room blocks and rates

Corporate travel policies

SKILL IN:

Coordinating accommodations (e.g., informing

participants of reservation process) and

responsibility (e.g., housing bureau, self-booking).

Determining and managing room blocks.

Determining accessibility requirements.

SUB SKILL 18.4

Coordinate transportation requirements and define policies in line with

organizational standards.

KNOWLEDGE OF:

Types of transportation available

Reservation procedures and policies

Cancellation policies

Deposit requirements

Payment procedures

Organization and corporate travel policies

SKILL IN:

Organizing transportation.

Analyzing needs and options (e.g., airlines, taxis,

charter buses), negotiating and contracting

suppliers, ensuring accessibility.

Informing participants of reservation process and

responsibility (e.g., deadlines, rates, self-booking).

SUB SKILL 18.5

Follow established protocol guidelines by adhering to organizational and

situational requirements.

KNOWLEDGE OF:

Protocol resources (e.g., foreign affairs, diplomatic

missions, United Nations, protocol officer)

Titles and salutations (e.g., King, Queen, Prince,

Princess, Honorable, Right Honorable, Excellency)

Styles of address

Religious, cultural, and ritual requirements

Regulatory issues (e.g., immigration, traffic laws)

SKILL IN:

Determining protocol requirements (e.g.,

invitations, reception room, seating arrangements,

introductions, transportation, accommodations,

security, national anthems, business cards).

Securing appropriate personnel (e.g., to conduct

ceremonies, to accompany VIPs).

Arranging for ceremonial equipment (e.g., flags).

CMP International Standards – Rev. 2017

DOMAIN H: SITE MANAGEMENT

The Site Management Domain covers all of the details that the event manager

OF EXAM

must supervise at the venue, area, location, property or specific facility to

be used for an event. It includes site selection, designing the event’s layout,

managing the event on-site and event communication. This domain also includes

venue accessibility considerations, conducting site inspections and layout

considerations as well as developing plans for venue set-up and dismantling and

shipping of event materials to and from the site and across borders. Finally, this

domain covers establishing an on-site communications framework as well as

communication equipment, procedures and protocols.

Skill 19

Select Site

SUB SKILL 19.1

Complete needs assessment using event design to determine

site specifications.

KNOWLEDGE OF:

Target market(s)

Accessibility needs of special populations (e.g.,

VIPs, individuals operating motorized vehicles)

Purpose of event or meeting

SKILL IN:

Reviewing nature, scope, complexity, and fiscal

requirements of meeting or event (e.g., budget,

profile and image, facilities licensing, season,

anticipated attendance, flexibility, accessibility

security and safety needs).

Determining desired or required geographic

location and type of facility for meeting or event.

Defining spatial needs, proximity, and housing

patterns and accessibility requirements for site.

Identifying dates and durations of site occupancy.

Developing site selection criteria.

SUB SKILL 19.2

Identify and inspect sites based on event design and according to

selection criteria.

KNOWLEDGE OF:

Site infrastructure

Risk management factors

Budgetary restrictions

SKILL IN:

Researching potential sites (e.g., reviewing sites of

similar types and scopes of meeting or events) and

researching competing events.

Conducting site inspection, including investigating

and evaluating site (e.g., using site checklist,

verifying viability of facilities and services,

determining availability of services).

Prioritizing selection criteria.

Evaluating possible sites, including evaluating

location based on proximity to hotels, availability

of parking in area, and accessibility (e.g., public

transportation, air lift) and rating sites based

on dates, rates, space, guest rooms, and other

capabilities or constraints.

Identifying best site and communicating

information to colleagues and key stakeholders to

secure approval.

Reserving and confirming site (e.g., negotiating

and contracting facility, outlining responsibilities).

Maintaining and developing effective working

relationship with venue personnel.

Exam Questions in Domain H . . . . . . .

Questions in Skill 19 . . . . . . . . . . .

6 - 7

CMP International Standards – Rev. 2017

DOMAIN H: SITE MANAGEMENT

SKILL 20

Skill

Design Site Layout

SUB SKILL 20.1

Develop site maps and floorplans according to event design and

requirements to achieve event goals and objectives.

KNOWLEDGE OF:

Adult learning principles

Meeting or event profile, features, budget, and

program

Meeting or event concept and theme

Budgetary implications

Applicable jurisdictions (e.g., access, fire codes)

SKILL IN:

Determining needs for space, structures (e.g.,

fixed and temporary), adult learning needs,

utilities (e.g., power, water, sewage, gas), parking,

communications, areas for first aid and lost

children, emergency access, legal requirements

(e.g., fire regulations), signage, translation or

interpretation needs, and accessibility.

Confirming location of structures and facilities

within site.

Drafting site plan, recognizing: structures (e.g.,

existing permanent and temporary), facilities,

services, exhibit space, meeting or event program,

attractions, human and vehicular traffic flow,

environmental implications, best use of resources,

security, and meeting service areas (e.g.,

registration, bookstore).

Establishing space assignments and setup

configurations: obtaining expert advice on

configuration when needed, building in flexibility

to allow for adjustments, detailing placement

and configuration (e.g., orientation of temporary

structure openings), and implementing accurate

scale diagrams.

Inspecting site and reviewing site plan for

accessibility, washrooms, obstructions, capacity

limits, loading dock or loading entrance, special

needs parking, vehicle road access, and utilities.

Adjusting and communicating changes to site plan.

Skill

Manage Meeting or Event Site

SUB SKILL 21.1

Create logistics plan for site setup, operation, and takedown using event

design to achieve goals and objectives.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Confirming access to site (e.g., specific date

and time).

Preparing detailed production schedule, including

floor plans, timing, room setups, personnel

required, roles and responsibilities, exhibit setup,

and security (e.g., badge checkers, personnel).

Making arrangements for shipping/receiving

and storage.

Determining that human resources are available

for setup and takedown.

Defining and implementing site move-in and

move-out requirements and restoration including

key contact points.

Communicating plan to appropriate individuals.

Integrating plan with other aspects of meeting

or event.

DOMAIN H: SITE MANAGEMENT

SKILL 21 Continued

CMP International Standards – Rev. 2017

SUB SKILL 21.2

Implement logistics plan during site setup to meet event design

and requirements.

KNOWLEDGE OF:

Contractual obligations with suppliers

Delivery schedules

Health, safety, security, and environmental

considerations

SKILL IN:

Confirming access to site.

Communicating production schedule and

responsibilities to appropriate individuals (e.g.,

staff, suppliers).

Determining that personnel are familiar with

equipment being used.

Following up to determine that progress is being

made according to production schedule (e.g.,

arrival of services, deliveries and equipment,

arrival of related groups, technical rehearsal time

and performer/participant orientation, special

facilities including dressing rooms, guest rooms/

lounges, equipment rooms, and staff office).

Ensuring that equipment is checked and

operational.

Determining and coordinating inbound inventory.

Adapting plan to changing circumstances (e.g.,

briefing all personnel involved).

SUB SKILL 21.3

Implement logistics plan during event to meet event design

and requirements.

KNOWLEDGE OF:

Typical systems, procedures, and logistics for on-

site management

Contractual obligations

SKILL IN:

Monitoring meeting or event operation through

observation and appropriate communication and

control mechanisms.

Identifying, analyzing, and implementing response

plans to operational problems or need for

additional services as issues arise.

Monitoring and determining effective delivery of

services through ongoing communication with

contractors.

SUB SKILL 21.4

Implement logistics plan during dismantle to meet event design

and requirements.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Communicating production schedule and

responsibilities to appropriate individuals (e.g.,

staff, suppliers).

Returning site to condition specified in contract/

agreement (e.g., determining that equipment is

checked and operational, confirming that suppliers

have removed their items from site, removing

hazards caused by installation of temporary

structures, removing waste and decorations,

considering recycling options).

Debriefing personnel and identifying relevant

points for meeting or event evaluation.

Completing all relevant documents and records

according to organization’s procedures.

DOMAIN H: SITE MANAGEMENT

SKILL 22

CMP International Standards – Rev. 2017

Skill 22

Manage On-site Communications

SUB SKILL 22.1

Define on-site communications plan aligned with marketing plan to

meet event goals and objectives.

KNOWLEDGE OF:

Communication models and processes

SKILL IN:

Defining communication needs of meeting or

event (e.g., individuals, meeting or event features).

Identifying types of messages to be communicated

to internal and external public and personnel (e.g.,

announcements, updates, results, changes) and

outlining content and style of messages to be

communicated, including terminology and language.

Developing communication resources including

verification documentation (e.g., specifications

guidebook, production book) and contact lists (e.g.,

attendees, staff, suppliers, emergency services).

Setting up communication channels that facilitate

flow and scope of communication needs.

SUB SKILL 22.2

Determine and secure required communication equipment and

resources to meet event requirements.

KNOWLEDGE OF:

Communication equipment and resources

SKILL IN:

Analyzing needs while considering type and size

of venue and users (e.g., staff and volunteers,

emergency personnel).

Developing guidelines for users (e.g., frequencies,

usage) and issuing and maintaining equipment.

Obtaining equipment and services (e.g., cellular

telephones or mobile devices, two-way radios,

pagers, PA system, web-based technology, tablets).

Integrating technology from all parts of meeting

or event into communication plan (e.g., technical

production, signage).

SUB SKILL 22.3

Specify communication procedures and protocols for each audience

based on the event requirements.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Specifying techniques for internal and external

communications (e.g., written, audio, visual, and

electronic).

Identifying types of messages to be communicated.

Coordinating briefing and debriefing meetings.

Establish the protocols and monitoring

communications (e.g., radio discipline).

Creating a plan and team for crisis or emergency

situations (e.g., equipment failure).

Training staff in use of equipment, locations of

services, and protocol (e.g., what is appropriate to

relay by radio).

CMP International Standards – Rev. 2017

DOMAIN I: MARKETING

This domain outlines the skills required to promote an event. The domain

OF EXAM

includes steps for developing and implementing a marketing plan, including

conducting a situational analysis, defining target market segments and

selecting marketing distribution channels. Also covered in this domain are

best practices for managing marketing materials and event merchandise

and steps for promoting an event. Finally, this domain also includes public

relations activities and managing meeting-related sales activities.

Skill 23

Develop Marketing Plan

SUB SKILL 23.1

Conduct a situational analysis using historical and current data to

develop the marketing plan to meet goals and objectives.

KNOWLEDGE OF:

Data collection and analyzing techniques

Marketing models and concepts such as

“marketing mix”

Mission statement, goals, and objectives

SKILL IN:

Reviewing historical data (e.g., surveys,

evaluations, budget).

Evaluating meeting or event features (e.g.,

location, service, merchandise, resources,

promotion, price, image).

Assessing target market(s).

Defining attendee/participant needs and

expectations.

Analyzing community infrastructure and resources.

Researching new marketing techniques and

platforms available.

Identifying opportunities to expand into new

markets.

Determining legal and regulatory restrictions that

may affect meeting or event.

Summarizing results of situational analysis,

including making recommendations and

conclusions while considering budget and

resources.

SUB SKILL 23.2

Identify target market segments using the situational analysis to

determine key features, products, and services.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Developing profiles of potential meeting or event

attendees/participants/exhibitors/sponsors (e.g.,

using demographics and psychographics).

Matching target segment profile to features,

products, and services.

Defining geographic reach of meeting or event.

Exam Questions in Domain I . . . . . . .

Questions in Skill 23 . . . . . . . . . . .

2 - 4

CMP International Standards – Rev. 2017

DOMAIN I: MARKETING

SKILL 23 - 24

SUB SKILL 23.3

Select marketing distribution channels using the situational analysis

that aligns with the marketing plan.

KNOWLEDGE OF:

Different types of marketing platforms (e.g., social

media, advertising, email campaigns)

SKILL IN:

Analyzing available distribution channels for

market penetration.

Matching messages to target market(s) using best

approach.

Selecting most effective distribution channels that

provide best return on investment.

SUB SKILL 23.4

Implement marketing plan to reach targeted segments to support the

goals and objectives of the meeting or event.

KNOWLEDGE OF:

Available marketing platforms (e.g., social media,

advertising, email campaigns).

Target market preferences

SKILL IN:

Communicating goals and objectives of plan.

Coordinating and monitoring marketing activities

with other aspects of meeting or event production.

Adjusting marketing plan and communicating

changes to stakeholders.

Developing evaluation of marketing activities.

Maintaining consistency with brand and message

with mission statement, goals, and objectives.

Skill 24

Create and Manage Marketing Materials

SUB SKILL 24.1

Determine marketing materials that meet target market needs and

support the goals and objectives.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Determining marketing collateral needed for

marketing and meeting or event activities

(e.g., brochures, programs, tickets).

Analyzing media available to meet requirements

(e.g., print, electronic).

Identifying marketing message for each target

market segment.

Selecting marketing platforms.

CMP International Standards – Rev. 2017

DOMAIN I: MARKETING

SKILL 24 CONTINUED

SUB SKILL 24.2

Develop marketing content and design specifications based on the

marketing plan to maximize impact.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Determining style of marketing collateral for target

market (e.g., design, format).

Incorporating and monitoring brand message (e.g.,

logos, slogans, positioning statements).

Approving/preparing layout for printing and

production.

Securing permission to use intellectual property,

copyrighted materials, and licensed materials.

SUB SKILL 24.3

Produce and distribute marketing materials to the target markets in

alignment with the marketing plan.

KNOWLEDGE OF:

Procurement plan and processes

Contact distribution lists

Promotional activities schedule

Potential impact of geographic location of provider

(e.g., customs, shipping)

SKILL IN:

Researching providers and communicating

specifications.

Determining delivery method and deadline for

each item produced (e.g., coordinating delivery

logistics).

Monitoring quality and accuracy of text and

matching to specifications.

Organizing and assembling materials for

distribution.

Complying with information management plan for

archiving printed/imprinted materials.

CMP International Standards – Rev. 2017

DOMAIN I: MARKETING

SKILL 25 - 26

Questions in Skill 25 . . . . . . . . . . .

1 - 3

Skill 25

Create and Manage Meeting or Event Merchandise

SUB SKILL 25.1

Determine product design and specifications using the marketing plan to

support the meeting or event objectives.

KNOWLEDGE OF:

Meeting or event theme, branding, and key

messages

SKILL IN:

Reviewing historical data (e.g., types of

merchandise, how and where sold, price points).

Researching customer needs and interests.

Assessing need to modify or discontinue existing

merchandise: identifying new or replacement

merchandise.

Evaluating competition (e.g., other similar

products, price points, merchandising venues).

Determining potential liabilities and legalities

associated with merchandise.

Defining product design and production

specifications.

Identifying new marketing approaches and

platforms.

Integrating product concepts with other marketing

activities (e.g., advertising poster upgraded to

merchandise quality poster).

Skill 26

Promote Meeting or Event

SUB SKILL 26.1

Develop cross-promotional activities to expand market reach aligned

with the marketing plan in support of the goals and objectives.

KNOWLEDGE OF:

Impact of meeting or event on local community

(e.g., economic benefits, social responsibilities)

SKILL IN:

Assessing potential partnership opportunities with

sponsors, donors, suppliers, and other compatible

organizations.

Evaluating opportunities and costs to promote

meeting or event at venues of other non-

competing meetings or events with similar target

market segments

Determining resource requirements (e.g., print

materials and merchandise).

Coordinating launch dates of each promotional

activity.

SUB SKILL 26.2

Develop promotions to create awareness through platforms to reach

goals and objectives.

KNOWLEDGE OF:

Budget allocation

Branding and message of meeting or event

SKILL IN:

Determining type of promotion(s).

Assessing liabilities and legalities.

CMP International Standards – Rev. 2017

DOMAIN I: MARKETING

SKILL 27 - 28

Questions in Skill 27 . . . . . . . . . . . .

1 - 3

Skill 27

Contribute to Public Relations Activities

SUB SKILL 27.1

Develop, implement, and manage public relations strategy to align with

the marketing plan.

KNOWLEDGE OF:

The knowledge needed for this task is incorporated

into the following skill statements.

SKILL IN:

Developing and implementing communications

plans.

Developing and implementing public relations

strategies .

Developing and managing emergency response

and risk management plans.

Skill 28

Manage Meeting-Related Sales Activities

SUB SKILL 28.1

Reference the marketing plan and support development of the sales

plan with objectives.

KNOWLEDGE OF:

Marketing plan

Competitors’ sales practices

SKILL IN:

Identifying legal, regulatory, and ethical

requirements for sales.

Specifying revenue sources (e.g., registration fees,

advertising, products).

Setting sales objectives for all meeting or event

products (e.g., reviewing historical data on

previous sales figures, identifying previous target

market segments).

Defining potential target market segments.

SUB SKILL 28.2

Execute activities from the sales plan to meet the goals and objectives.

KNOWLEDGE OF:

Procurement plan and process

SKILL IN:

Integrating sales tactics with promotional and

advertising activities to encourage desired

consumer behavior.

Using sales tools and tactics (e.g., qualifying

leads, conducting sales calls, delivering sales

presentations, packaging products, providing

sales incentives, providing giveaways, using

telephone sales).

Closing sales, including negotiating sales details

(e.g., cost/price, shipping fees) and setting

dates for product delivery (e.g., booth setup,

merchandise delivery).

Checking for unauthorized on-site or remote

sales activities.