Company Profile
Focus. Strategy. Results.
www.gerdomrealty.com
www.gerdomrealty.com
Company Profile
Overview
Gerdom Realty & Investment is a multifaceted commercial real estate firm that offers
property management, marketing, tenant representation, leasing, stabilized value-add
acquisitions and disposition services. Our success is found through a complete
perspective approach that incorporates all aspects of proper finance and project
management combined with the critical steps of professional marketing. Our main
focus is on your goals. Whether the end game is to expand, stabilize and hold or to
maximize and sell, our process is relatively the same:
“organize - enhance - add value”
Our full service approach provides comfort and security in knowing that all
components of operating and managing your project is under one roof. We create
tailored strategies and systems to achieve your desired end-result, while offering the
support and relationships to see your project through to the finish line. Whether your
needs require site acquisition, leasing & sales, design assistance, general contractor
relationships, environmental consulting or property management programs, we can
provide you with a full team of professionals that will go over and above to satisfy the
timeline and ultimate goals of your project.
Communication is the foundation for good support. From top to bottom, accessibility
and open communication provides an environment of trust and positivity. On top of
clear communication, it is critical to maintain accurate and detailed records.
Communication with you, our client, is an ongoing, fluid system where we provide
access to detailed information and concise instruments to illustrate the current position
and future objectives of the project.
Gerdom Realty & Investment's mission is to practice the fundamentals of real estate
brokerage & leasing, management, tenant representation, investment, and
development, while maintaining the primary focus of maximizing the value and returns
of our clients' real estate portfolios and new ventures.
www.gerdomrealty.com
Company Profile
Marketing
Below is a brief outline illustrating some of the marketing avenues we utilize for our
listings. Each project is unique and whenever possible we utilize local services and
publications. Our goal is to provide maximum exposure to generate activity which gives
our clients the ability to make the most informed decisions.
I. Internet and Electronic Advertising
www.Loopnet.com – a national commercial real estate database offering free
limited subscriptions and paid subscriptions for full access (LoopNet subcontracts
and shares information through several other web sites)
www.CPIX.net – a regional commercial real estate database available to
Commercial Board of Realtors members
www.CoStar.com – a subscription based national commercial real estate
database used by the larger firms across the United States. (primarily office and
industrial firms)
www.GerdomRealty.com – our proprietary web site where we list all of our
property listings, news updates and market information.
www.RealCompOnline.com – the Michigan Realtor real estate database, used by
real estate offices who deal primarily with residential properties. This can be a
great to tool to provide exposure to local agents and business operators.
(RealComp subcontracts data as well)
www.BizBuySell.com – an online marketing service specializing in operating
business sales and opportunities.
II. Direct Marketing
Warm/cold direct contact with the identified prospects in our marketing plan
Broadcast emailing to national brokerage networks, retail networks and our
internal database of over 10,000 contacts.
Field marketing, where we survey other comparable properties in the general
area for tenants that may be looking to relocate or expand.
www.gerdomrealty.com
Company Profile
www.gerdomrealty.com
Company Profile
Marketing
III. Communication
One of the major attributes that set us apart from other commercial brokers is
our communication with our clients. At minimum we provide regular written
updates highlighting who we have communicated with and how they responded.
Even with a rejection we do our best to understand the reasons why and, if
necessary, adjust our marketing plan.
Our internal office management system keeps our agents efficient and orderly in
regards to prospecting, contacting and following up. Our scheduling program
enables us to be persistent without becoming a pest.
We keep meticulous notes behind our contacts and we have the ability to cater
our material to meet the specific needs of any given prospect on the fly. This is
especially helpful when dealing with regional and national tenants who manage
extensive pipelines and have limited time to focus on the details of a particular
project.
We are member and involved with multiple networking organizations including
CBOR, ICSC, NAR, MAR, and several others.
Marketing Timeline
Step
Week
Item
1 1
Generate
a marketing plan complete with prospect category list
2 1-2
Complete
marketing material including flyers, packages,
professional
photos
(weather permitting), contact letters, signage, etc.
3 1-2
Populate
all electronic marketing avenues
4 1-3
Begin
broadcast campaign and direct contacting efforts
5 3-8
Individually
contact every identified prospect identified in our
original
marketing
plan (feedback usually within 1 or 2 weeks)
6 3-8
Field
market to local prospects for relocations or expansions
7 6-12
Anticipated
feedback from our initial marketing efforts, adjust
marketing
plan
as needed
8 6-26
Continue
prospecting efforts, re-evaluate target list,
update/modify
marketing
plan as needed
0-26
Throughout
the term of our listing agreement we field all
incoming
inquiries,
qualify basic tenant criteria, distribute marketing
materials,
arrange
physical inspections and facilitate negotiations of all offers
www.gerdomrealty.com
Company Profile
Tenant Representation
Below is the process Gerdom Realty uses to procure the best possible end results for
our clients. Each tenant representation project is unique, and we have outlined the
methods we implement for the best results. Our goal is to is put our clients in the best
position for success.
The acquisition process is comprised of much more than just the interactions between
landlords and tenants, buyers and sellers. Beyond the deal making process, Gerdom
Realty & Investment services include:
• Market and demographic analysis
• Site selection
• Market surveys
• Building tours
• Property evaluation
• Cost of occupancy analysis
Demographic, Location, and Site Criteria – Using the most recent and detailed
demographic services, our team’s market knowledge and relationships with
property owners, we position our clients on the best track to success. We
identify and investigate all viable properties that are on and off the market to
identify the most appropriate site for our clients. Each property presents its own
unique features, and we use our insight of the market to make the best real
estate decision for the client.
Lease Negotiation – We study and analyze the competition to ensure we are
properly positioned in the market and competitive in the negotiation process. We
take pride in our ability to effectively communicate with landlords, developers
and sellers to make sure our clients needs are exceeded. We act as a mediator
between Client and Ownership to streamline the deal making process. We
understand the intricacies of the real estate transaction that go beyond the
economic terms.
• Negotiations
• Build-to-suit planning
• Strategy development
• Design and construction consulting
• Municipal negotiations
• Connections to architects engineers,
contractors, lawyers, and much more.
www.gerdomrealty.com
Company Profile
Exclusive Tenant Representation
www.gerdomrealty.com
Company Profile
Property Management
Security in a solid financial standing relies on a strong foundation of contractual
positioning. Having clear and concise agreements in place keeps each party
accountable, expectations inline and eliminates the unnecessary burden of dealing
with differences in opinion. It is our practice to operate from a perspective of
fairness and discretion.
Our Contract Management services include:
o Organize existing agreements, contracts and documentation.
o Summarize all leases and addendums, agreements, and memorialize all
current conditions.
o Renew and fill lease gaps. Formalize and conform the existing leases
through renewals and amendments focused on clear communication.
o Secure new leases in standardized format. Minimize vacancy.
o Develop (or update existing) Standard Operating Procedures for all
aspects of the property functions.
o Develop and enforce Standard Rules & Regulations for all tenants within
the project.
Our Property Maintenance Operating Procedures include:
o Physical inspections regularly.
o Management of improvement or repair projects.
o Emergency response 24/7 & crisis management plan.
o Rules and regulation enforcement.
o Preventative Maintenance Plan.
o Maximize income through controlled expenses and operating costs.
www.gerdomrealty.com
Company Profile
Property Management
Services we provide for Income and Expense Management include:
o Collect, record, and execute all necessary procedures to satisfy accounts
receivable and payable.
o Reporting procedure catered to the client’s preferences including tenant
profiling, property ledgers, leasing activity reports, and market updates.
o Financial statements in specified format, current and year-to-date.
o Regular contract bidding for insurance, common area maintenance and
all necessary services as needed.
o Maintain expense reporting and proration management of billable
expenses.
o Review and file all necessary tax documents.
o Judicial collection services as needed.
Property Management Fee:
o 6% of gross revenue with a minimum commitment of one year; flexible
terms based on the individual project and scope of work.
The longevity and value in any project ultimately comes down to the management
of the finances. From the electric bill to the closing statement, collections to
distributions, our goal is to simplify when applicable, eliminate unnecessary costs
or complexities and create an adaptive system that runs smoothly in regular and
urgent scenarios.
www.gerdomrealty.com
Company Profile
Gerdom Realty & Investment
Team Members
TJADER T S GERDOM is the founding principal of Gerdom Realty & Investment and
entered into the industry in 1997 with Schostak Brothers and subsequently Insite
Commercial Group. As a founding partner with Insite, Tjader helped build a team of
more than 30 brokers that dominated the market and the company eventually merged
with Colliers International-Detroit. Tjader continues to focus on investment grade retail
development, management, acquisition and disposition.
LARRY A SIEDELL has worked with Tjader since 2003, starting his career with Insite
Commercial Group. In 2012 Larry joined Tjader at Gerdom Realty after spending five
years developing nearly 50 CVS/pharmacy locations in 7 states across the country.
Larry focuses on business development and management.
MICHAEL J MURPHY earned his degree in Liberal Arts from Oakland Community
College in 2014 and joined the Gerdom Realty team in 2015. Michael focuses primarily
on the leasing and sale of retail and industrial properties in Metro Detroit with a central
focus on Oakland County.
JOEL KARBOSKE joined the Gerdom Realty team in 2016 and brings over a decade of
experience and relationships to the group. Joel covers all facets of the industry and is
very active in Oakland County and surrounding markets.
REBECCA SAAD brings over 12 years experience in real estate with 10 years as the
owner of her own brokerage and two offices in Ontario, Canada. Rebecca offers a
strong background in retail sales as well as seven years as a paralegal for a law firm in
which she was in charge of closing all of the real estate transactions including the sale
of Boblo Island.
KELLY WILLIAN, the newest associate at Gerdom Realty, graduated from Indiana
University with a BA in English and brings over 10 years of non-profit experience to
commercial real estate. Kelly applies her goal-oriented leadership, strategic problem
solving and strong relationship skills to every opportunity. She has experience in
leading a team to exceed expectations within budget constraints and is a proven
fundraiser with vision and perseverance.
PAIGE NIELSEN is the project manager and handles all aspects of marketing, customer
service and property management oversight.
www.gerdomrealty.com
Company Profile
We cater to our clients needs, adjust based on
feedback and maintain a constant position of
readiness.
Each piece of the puzzle must fit perfectly
with the others to create the masterpiece.
Our complete range of services keep the pieces
together in one house and provide the
structure needed to obtain your goals.
