© November 2012
| 2000 Daniel Island Drive,
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T 800.443.9441 E [email protected] W www.blackbaud.com 11© November 2012, Blackbaud, Inc.
This white paper is for informational purposes only.
Blackbaud makes no warranties, expressed or
implied, in this summary. The information contained
in this document represents the current view of
Blackbaud, Inc., on the items discussed as of the
date of this publication.
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About Blackbaud
Serving the nonprot and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help
organizations achieve their missions. Blackbaud works with more than 27,000 customers in more than 60 countries that support higher
education, healthcare, human services, arts and culture, faith, the environment, independent education, animal welfare, and other charitable
causes. The company offers a full spectrum of cloud-based and on-premise software solutions, and related services for organizations
of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, nancial
management, and vertical-specic solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year.
Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is
headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Mexico, the Netherlands, and
the United Kingdom.
CONCLUSION
Making it easier for donors to learn about your organization, answering their questions, and
providing clear vehicles for contributions is essential to successful fundraising. In this report,
Donor Perspectives attempts to make connections between how nonprofits conduct outreach
against donor motivations. Interestingly, the report found that nonprofits were not always
meeting constituents' needs through optimized communication or giving channels.
Overall, the respondents reported giving more to charities in the past year than in the
previous year. US contributors gave the most overall while older donors gave the greatest
amount across all countries. Motivations to give were similar for UK and Australian donors,
who expressed their innate desire to help, but US donors were primarily influenced by their
financial situation. The results of this study clearly indicate that age and culture play a major
role in how donors interact with nonprofits. As such, mobile technologies have become
increasingly important for younger donors.
By facilitating this project, Blackbaud seeks to shed light on what drives donor behavior. In
assisting nonprofits to maximize their strategies, nonprofits can increase gifts, reach new
audiences and retain current donors.