UC nderson
Brand esource
Updated October 2023
Our Mission 05
Our Positioning 07
Our Pillars 08
Our Personality 10
IDENTITY
Logos and Approval 12
Typography 20
Color Palette 21
APPLICATIONS
Design and Layout 25
Photography 29
PowerPoint 34
Stationery 35
Email 37
Branded Merchandise 39
Video 40
Zoom 41
Web 42
Social Media 46
Master Calendar 52
Editorial 53
If you have questions or additional needs, please contact britt.benston@anderson.ucla.edu.
ho e re
Ho e
Communicae
UCLA Anderson Brand Resource 3
ho e re
UCLA Anderson Brand Resource 7
11.17.23
Now, more than ever, change happens rapidly,
and technology plays a critical role.
At UCLA Anderson, it is our responsibility to
develop forward thinkers who are adaptable
and innovative problem solvers — fluent in tech
and analytics — who also have the soft skills to
inspire others to make a positive dierence.
These are the hallmarks of the
Transformative Leader.
Our Positioning
OUR POSITIONING
UCLA Anderson Brand Resource 8
11.17.23
Soles comple business
problems in a ransorming
indusr landscape
Caales acion in
organiaions, eams
and indiiduals
STRONG INDUSTRY
ACUMEN
Brings deep understanding
of disruptive factors
transforming industries,
business models and
global opportunities
TECH SAVVY
Fluent in the
use of the latest
technology and
tech’s application
throughout the
value chain
ANALYTICALLY
ADEPT
Applies rigorous,
data-driven analysis
to identify strategic
insights and inform
decisions
INNOVATIVE
Approaches
challenge with
flexibility, creativity
and optimism
COLLABORATIVE
AND INCLUSIVE
Fosters engagement
and teamwork; brings
authenticity, empathy
and an understanding
of psychology to lead
and inspire diverse
workforces
DRIVEN AND
PURPOSEFUL
Acts ethically with
passion and persistence
to drive organizational
transformation and
positive societal impact
Capabiliies o a ransormaie eader
At UCLA Anderson, we have engineered our curriculum to develop these capabilities
that are foundational to transformative leaders:
UCLA Anderson Brand Resource 9
11.17.23
hree pillars dene our characer.
We believe in inclusive collaboration
for meaningful results.
Share
success
hin
earlessl
Drie
change
We are Transformative Leaders who
catalyze action around a purpose to create
organizational and societal impact.
Our faculty and students arrive at
innovative solutions to solve complex
business problems.
Our Pillars
OUR PILLARS
UCLA Anderson Brand Resource 10
11.17.23
Brands have personalities,
just like people.
We express our brand personality not only in how we act,
but in how we talk and write about ourselves.
Intelligent
Confident
Optimistic
Welcoming
Open
Energized
Authentic
Innovative
Pedantic
Arrogant
Cynical
Elitist
Narrow-Minded
Passive
Contrived
Tradition-Bound
This Not That
Our Personali
OUR PERSONALITY
Ho e Communicae
Many of the following pages contain links
to download our assets.
UCLA Anderson Brand Resource 12
11.17.23
Full Logo:
Use this version for audiences who may
not know we’re a business school.
Abbreviated Logo:
Use this version for audiences who
know we’re a business school.
Logos and Approval
Together, all of UCLA Anderson’s degree programs are represented by the school’s logo, cementing our identity as “One Anderson.”
Please note that use of all logos containing the UCLA mark must be compliant with UCLA Policy 110,
which specifies how university names, seals, logos and trademarks may be used.
If your marketing with the logo was not created by the UCLA Anderson Oce of Marketing & Communications,
please submit your layout for approval and allow four working days for approval or feedback.
LOGOS
Download all Anderson logos
UCLA Anderson Brand Resource 13
11.17.23
The white logo should appear in clear contrast to the background.
WHY ARE PRINT LOGOS .EPS FILES?
This format is used for professional graphic design and printing, and oers
infinite resolution. PC users may not be able to open .eps files, but they can
view them by placing the file as a photo file into a Microsoft Word document.
WHY ARE WEB LOGOS .PNG OR .SVG FILES, NOT .JPG?
Files in .png or .svg format allow for crisp display online, but are not suitable
for printing. They also can have a transparent background, not white. Avoid
using .jpg format for logos, as .jpgs make for less crisp graphics and they do
not have transparent backgrounds.
.6875”
36px
Required Protected Zone for Logo: Minimum Print Size: Minimum Digital Size:
Download all Anderson logos
LOGOS
UCLA Anderson Brand Resource 14
11.17.23
2019 ALUMNI CHALLENGE
DO NOT change the proportions or skew,
rearrange or alter the elements of the logo.
DO NOT redraw, respace or reset letters in
another type style.
DO NOT box the logo.
DO NOT place the logo too close to other
elements, violating the clear zone.
DO NOT change the color of the logo.
DO NOT add additional copy to the logo or
replace any part of it with text.
DO NOT break the logo into two lines.
DO NOT create a department logo.
DO NOT add a drop shadow.
DO NOT use the logo in
a sentence
Marketing &
Communications
Equon Etratum, moviterum se nos ad ad me plis. Qui-
us, nimusquam te aus me averitiorei caetem rei seniu
Equon Etratum, moviterum se nos ad ad me plis. Qui
-
us, nimusquam te aus me averitiorei caetem rei seniu
Use the logo as described and visualized on the previous pages. Any other use of the logo is NOT correct and is prohibited.
Here are some examples of incorrect use:
LOGOS
UCLA Anderson Brand Resource 15
11.17.23
The UCLA Anderson logo should appear in the same communication as the center logo. Center logos may not be combined into a unit with the
UCLA Anderson logo, except in cases of limited space. In those cases, a special center logo containing “UCLA Anderson” is available. Certain center logos,
by agreement, have truncated versions for ease of use within the Anderson community. Please note that use of all logos containing the UCLA mark must
be UCLA Policy 110 compliant. If your marketing with the logo was not created by the UCLA Anderson Oce of Marketing & Communications, please
submit your layout for approval and allow four working days for approval or feedback. Note that treatment of centers’ names in a logo or wordmark may
vary slightly from their ocial name. For treatment in running text, see our editorial guidelines on page 52.
Center Logos
Download all Anderson logos
Important:
All of the center logos
can appear in white text
for dark backgrounds:
LOGOS
UCLA Anderson Brand Resource 16
11.17.23
On occasion, a center will brand an item on which there is limited space for a logo. This version
of the logo is ONLY for these instances. The UCLA portion of the logo should never appear smaller than .6875”
and you must keep logo and text in these proportions. These logos are available in white text as well.
Center Branding for Use in Limited Space Only
.6875”
Mimimum Size
Download all Anderson logos
LOGOS
UCLA Anderson Brand Resource 18
11.17.23
Student club logos adhere to UCLA Policy 110 guidelines and apply the Anderson font and colors
to benefit from the recognized branding the school has established. Any student group or club not ocially school-
sanctioned may include the school’s name only as a sux to the club name, that is, “at UCLA Anderson” or “@Anderson.”
Student Club and Association Logos
Does your club logo need an update? Use our project request form.
CLUB LOGO REQUIREMENTS
• Must use Whitney or altered letterforms in the Whitney Basic family (Light, Book, Medium, Semibold, Bold)
• Must use a blue and a gold from the Anderson palette, choosing from: UCLA Blue, Darkest Blue, UCLA Gold or Darkest Gold
• Must be designed to work small (1.25” or 125 px in smallest dimension) and in black and white
• Must be a visual “fit” with other approved club logos
LOGOS
UCLA Anderson Brand Resource 19
11.17.23
Club Logo Usage
Hierarchy:
The hierarchy of logos is
determined by audience.
In communication directed
primarily to an internal
audience, the club logo
should be prominent. In
communication directed
to a mixed or primarily
external audience, the
UCLA Anderson logo
must be prominent.
Placement/Sizing:
While the club/association
logo must not “lock up” with
the Anderson logo (i.e., make
the two entities appear as
one), a club/association logo
must always maintain a
logical proximity to the
Anderson logo within
a layout.
Note that a club logo must
not be shown side-by-side
and in equal weight to the
UCLA Anderson logo, which
implies parallel partnership.
01
02
C ONF ERE NCE 2 0 1 9
R ETAIL REIMAGINED
Time:
Event & Event Des cription:
Building Location:
9:30 a.m.
BREAKFAST AND REGISTRATION
Entrepreneurs Hall, C Atrium
10:00 a.m.
WELCOME AND KICKOFF
Korn Convocation Hall
10:15 a.m.
OPENING KEYNOTE
John Coletta (CERT ’00)
President of Retail, Chief Financial and Strategy
Ocer, Peet’s Coee
Korn Convocation Hall
11:30 a.m.
BREAKOUT PANELS
Crafting a Superior Customer Experience
Products With a Purpose: Social Impact in Retail
Retail in the Age of Social Media
The Evolution of the Beauty Industry
A301
C315
D301
D313
12:30 p.m.
LUNCH
Executive Dining Room
1:45 p.m.
FOUNDERS KEYNOTE PANEL
Andy Solomon (’92)
CEO, Sole Society
Katie Rosen Kitchens
Co-Founder and Editor-in-Chief, FabFitFun
Jake Kassan
Co-Founder and CEO, MVMT
Tom Montgomery
Co-Founder and Chief Digital Ocer,
Chubbies
Korn Convocation Hall
3:00 p.m.
CLOSING KEYNOTE
Terry Boyle
President, Nordstromrack.com, HauteLook and
Trunk Club
Korn Convocation Hall
4:00 p.m.
CLOSING REMARKS
Korn Convocation Hall
4:30 p.m.
NETWORKING RECEPTION
Entrepreneurs Hall, D Atrium
Internal and External Audiences:Internal Audiences:
03
Internal and External Audiences:
Exceptions:
This apparel is an exception
in which the club logo can be
more prominent. Other
exceptions include club event
promotions for internal
audiences only, such as a
flyer or email. For guidelines
on apparel and branded
items, see page 38.
All applications of the UCLA Anderson logo along with a club logo must be UCLA Policy 110 compliant.
If your artwork has not been created by the UCLA Anderson Oce of Marketing & Communications,
please submit your proposed usage to UCLA Trademarks and Licensing.
Sponsored by
LOGOS
UCLA Anderson Brand Resource 20
11.17.23
ABCDEFGHIJKLMNOPQRSTUVWXYZ & 1234567890
abcdefghijklmnopqrstuvwxyz / abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ & 1234567890
abcdefghijklmnopqrstuvwxyz / abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ & 1234567890
abcdefghijklmnopqrstuvwxyz / abcdefghijklmnopq rstuvwxyz
Our fonts are clean and modern. By using only our font families, you can make a UCLA Anderson communication instantly recognizable.
Our fonts are intentionally very similar, but we use three dierent fonts because each is optimized for its respective platforms.
Whitney font for print and PowerPoint:
Freight Sans Pro font for online/digital format:
Verdana, a font present on all devices, for email use:
Typography
Contact CS Response to have WHITNEY and FREIGHT SANS PRO installed on your computer. If your digital-only project
requires the Freight Sans font in order to match our website, please submit a project request form to MarComm.
TYPOGRAPHY
UCLA Anderson Brand Resource 21
11.17.23
Most often, our design language uses gradients instead of solid colors, such as for backgrounds and trim. UCLA Anderson solid colors
can be reproduced in print using the CMYK swatches contained in our downloadable swatch library. Gradients can be reproduced in
print using the objects in the download’s .idml and .ai files. For digital use, refer to the HEX values.
Color and Gradient Palette
Download our swatch library
UCLA GOLD
PMS 109C | CMYK: 0, 9, 100, 0
PMS 114U | CMYK: 0, 14, 80, 0
HEX: FFD100
UCLA BLUE
PMS 2383C | CMYK: 83, 40, 3, 6
PMS 3553U | CMYK: 100, 29, 2, 7
HEX: 2774AE
DARKEST BLUE
PMS 302C | CMYK: 100, 48, 12, 58
PMS 2955U | CMYK: 84, 65, 34, 16
HEX: 003B5C
SLATE
PMS 447C | CMYK: 68, 60, 65, 54
PMS BLACK 3U | CMYK: 62, 52, 57, 27
HEX: 313339
DARKEST GOLD
PMS 1235C | CMYK: 0, 31, 98, 0
PMS 121U | CMYK: 0, 22, 76, 0
HEX: FFB81C
BRIGHT CORAL
PMS 1575C | CMYK: 0, 62, 86, 0
PMS 715U | CMYK: 0, 47, 66, 0
HEX: F47C30
DARK SEA FOAM
PMS 625C | CMYK: 56, 0, 44, 33
PMS 625U | CMYK: 56, 0, 44, 33
HEX: 4E7E6B
LIGHTEST BLUE
PMS 2707C | CMYK: 20, 6, 0, 0
PMS 2707U | CMYK: 20, 8, 0, 0
HEX: C3D7EE
90%
Use this for body text
Primary Colors:
Secondary Colors:
COLOR
UCLA Anderson Brand Resource 24
11.17.23
Secion Diider rim radiens
Download our swatch library
COLOR
28%
#FF8000
T72%
#2774AE
50%
#85B6A0
50% 50%
0%
#2774AE
33% 66% 100%
#2774AE
50%
#C0D4EC
50%
0%
#FF8000
100%
#FDE900
0%
#000829
33% 66% 100%
#000829
50%
#2774AE
0%
#003B5C
100%
#FF8000
50%
#2774AE
75%
#8892AC
50% 50%50%
0%
#D9DE48
33% 66% 80%
#FDE900
33%
#81C4F7
33%
#4E7E6B
50%
#85B6A0
50% 50% 66%
0%
#003B5C
100%
#FDB71A
CO O BUS
COO BUS
D BUS
IM/S BU/MON
D BU O DS OD
CO O OD
D BU O CO
UCLA Anderson Brand Resource 25
11.17.23
Design and Layout
“Dome” or Inverted “Dip”:
A dome at the top or bottom can make a
design more dynamic.
Gradient Backgrounds:
Add richness to a layout by using a linear
or gradient color provided in the palette as
a background.
01 02
Download the IDML file of these examples
Three Dots:
Place either above or below the headline.
Gradient Trim:
A gradient line is good to use as a section
divider or accent trim.
0403
Our academic programs accelerate your career
advancement, combining crucial fundamentals with
real-world experience. You’ll leave UCLA Anderson
primed to make an impact in your field.
Cra our Curriculum
DESIGN AND LAYOUT
These graphical elements are commonly seen in our branded collateral.
Strive for ADA compliance following UCLA’s Web Accessibility Initiative guidelines.
UCLA Anderson Brand Resource 26
11.17.23
Download the IDML file of these examples
Headline 2:
To make a highly visual headline, place
the line within a gradient dome shape.
Subhead:
Use upper/lowercase Whitney Medium
or Semibold.
Dimple:
This element added to a shape
creates a directional guide.
Rounded Corners:
Apply rounded corners to shapes and
images. Corner radius will vary based
on size of art. Match as shown.
Headline 1:
Our standard headline is Whitney Bold (Open Type Set 1)
with -20 tracking. The three-dot graphic is commonly
placed above or below a headline.
10
07
Body Copy:
Use Whitney Book in
PMS 447C at 90%.
08 09
05 06
Full-Time MBA Program
mba.anderson.ucla.edu
Become
Transformative.
Become Transformative.
At UCLA Anderson, we understand you want to take control of your future
and create a lasting impact. We create transformative leaders who apply:
Strong industry acumen • Technical and analytical abilities • A need to innovate
Drive • An elevated sense of purpose • Collaboration and inclusivity
Full-Time Employment by Industry
TRANSPORTATION / LOGISTICS
|
0.4%
TECHNOLOGY
|
34.1%
CONSULTING
|
23.8%
ENERGY
|
1.5%
OTHER
|
2.6%
REAL ESTATE
|
2.9%
FINANCE
|
12.1%
HEALTH CARE
| 4.4
%
Sample Hiring Companies
Amazon
Amgen
Apple
Bain & Company
Bank of America
Boston Consulting Group
Cisco
Citi
Deloitte
Goldman Sachs
Google
Intuit
J&J
LEK Consulting
Mattel
McKinsey & Company
Meta
Microsoft
Nike
The Walt Disney Company
UBS
Where Would You Like to Go?
mba.anderson.ucla.edu/careers
ENTERTAINMENT
|
9.5%
CONSUMER PRODUCTS
|
8.8%
Begin Your Best Life.
mba.anderson.ucla.edu
Financial Aid
60%
of students
receive fellowships
80%
of students receive
some form of aid
$18M
awarded in
fellowships annually
UCLA Anderson School of Management
•
110 Westwood Plaza
•
Los Angeles, CA 90095-1481
Tel (310) 825-6944
•
Fax (310) 825-8582
•
•
mba.anderson.ucla.edu
Application Deadlines
ROUND 1
October 5
ROUND 2
January 4
ROUND 3
April 12
DESIGN AND LAYOUT
UCLA Anderson Stands Tall
on Three Pillars
Share Success Drie Changehin earlessl
Design and Layout
UCLA Anderson Brand Resource 27
11.17.23
Infographics:
With infographics, clarity is key. They should be clean and bold.
11
SALARY INCREASE
DURING FEMBA
Percept Internal survey combined with
Bloomberg BusinessWeek Survey
INCREASE IN SALARY
6 – 8 YEARS AFTER
Bloomberg
BusinessWeek 2015
RECEIVED A PROMOTION OR
SWITCHED ROLES, COMPANY OR
INDUSTRY DURING FEMBA
137%
80%
23% – 34%
5
years
Average Experience
0 – 3 Years 3 – 6 Years 6+ Years
19%
69%
12%
26% Business
22% Engineering
17% Economics
13% Humanities
11% Other
10% Math/Science
Undergraduae Majors
Mathematics/Statistics/
Accounting
Economics/Finance/
International Banking
Information Engineering/IT/
Communication Engineering
Industrial/Mechanical/
Biological Engineering
Business/Business
Administration
Marketing/Advertising/
Communications
35%
31%
15%
9%
5%
5%
5.4%
Real Estate
2.4%
Energy
2.4%
Investment Management
2.4%
Transportation & Logistics
1.5%
Other
1.2%
Government/Education/NPO
Technology
34.5%
Consulting
12%
Entertainment/Media
9.9%
Consumer Products
8.4%
Health Care
7.2%
Investment Banking/Brokerage
7.2%
5.1%
Business/Corporate Development
4.0%
Investment/Portfolio Management
3.6%
Brand Management
3.3%
Internal Consulting
28.0%
All Others
Management Consulting
20.0%
Product Management
10.9%
Rotational Program
7.6%
Corporation Finance/Financial Analysis/FP&A
6.9%
Operations/Logistics/Supply Chain
6.6%
Investment Banking
5.8%
Indusr Summar
uncion Summar
Download the IDML file of these examples.
For help with infographics, contact MarComm.
DESIGN AND LAYOUT
Design and Layout
UCLA Anderson Brand Resource 31
11.17.23
Check out UCLA Anderson’s free location stock photos.
Photography: A Sense of Place
UCLA Anderson’s location is a unique selling point. Sunshine. The positive attitudes.
The business culture encompassing DTLA, Culver City and Silicon Beach — these are ownable in our category.
PHOTOGRAPHY
UCLA Anderson Brand Resource 32
11.17.23
Photography Treatments
Use Optional Dome or Dip at Bottom or Top:
This device adds a sense of energy and directs the eye
down the page.
Open Sky:
A large expanse of blue sky is one of the signatures
of Los Angeles, and is synonymous with optimism.
Keep It Clean:
If a photo isn’t good enough to stand on its own and
carry the Anderson look and feel, don’t use a photo.
01
03
02
MBA Program
PHOTOGRAPHY
UCLA Anderson Brand Resource 33
11.17.23
04
Profile Techniques:
Only use photos taken with professional cameras and lighting that gives a face good shape without moody, dark areas. These
standards hold for print and digital publications. Crop in a square with rounded corners or circle.
The Anderson Ocial Portrait is shot against
a specific background at a distinctive angle
with good lighting. Together, these elements
create a consistent, professional
presentation of our students.
Profile Portrait: Action Shot: Anderson Ocial Portait:
This style is typically candid and conveys
energy, versus the static nature of a
posed shot.
A profile portrait tells us something very
specific about what this person does via what
the background communicates or what the
subject is doing.
PHOTOGRAPHY
Photography Treatments
UCLA Anderson Brand Resource 34
11.17.23
Our PowerPoint template accommodates a variety of options for layout, from image slides to colorful slides to plain bullets.
The single option is 16:9 format, the current standard. Keep in mind best practices for your presentation.
The Whitney font is preferred, but in the event that it cannot be loaded, we provide an alternative PowerPoint that uses Verdana, a
universal font. Please note the treatment of main heads and subheads: both are title-cased, no period at the end. If you move your
presentation to a dierent computer or device, convert it to a .pdf to preserve the formatting.
Download the ocial PowerPoint template
PRESENTATIONS
PowerPoint
UCLA Anderson Brand Resource 35
11.17.23
Stationery
The UCLA Anderson letterhead can be obtained in two ways.
Download a Digital File:
This Microsoft Word document is designed with the
UCLA Anderson letterhead header and footer. You can use
this for both print and digital correspondence.
Download the digital letterhead.
Order Ocial Printed Letterhead:
Castle Press can create and print your personalized
letterhead and envelopes. Name and contact info
are optional.
Download a Microsoft Word template with customized
margins set to work with your professionally printed
letterhead.
01
02
Browse other stationery options for UCLA Anderson,
including note stationery and envelopes.
Order ocial letterhead. Download digital letterhead.
STATIONERY
UCLA Anderson Brand Resource 36
11.17.23
irsname asname
Title line one
Title line two
Department name
(310) 123-4567 (310) 234-5678 f
110 Westwood Plaza, Suite X000
Los Angeles, CA 90095-1481
anderson.ucla.edu
Business Card
This is UCLA Anderson’s ocial business card.
Order ocial business cards
STATIONERY
ransormaieeaders
UCLA Anderson Brand Resource 37
11.17.23
Email signatures are an important branding tool, since all faculty and sta at UCLA Anderson can use them.
It ensures brand consistency. Please request the UCLA Anderson standard email signature and closely follow the instructions below.
Email Signature
Step 1:
Request the UCLA Anderson email signature template from MarComm.
DO NOT change the subject line of your message.
Step 2:
Leave the body of your email request blank and send it to
communications@anderson.ucla.edu. You will receive a response in a few seconds.
Step 3:
Open the new email.
Step 4:
Copy the email signature template you want to use and paste into Outlook
Signature Editor.
Step 5:
Within the editor, change to your name and contact info, and be mindful to maintain
the set colors, font sizes and to set the link to your email address.
NOTE: While a web address can be used in signatures, it is often turned bright blue
and underlined by applications such as Outlook. Any graphics (logos, icons, buttons)
are prohibited.
If you include full mailing address in your email signature, do not abbreviate “Suite”
or “Plaza.” Note that Anderson uses the ZIP+4 format, i.e., 90095-1481.
Request an email signature template
EMAIL
Option 1: Standard Email Signature
Option 2: Email Signature with Brand Positioning
UCLA Anderson Brand Resource 38
11.17.23
Email Templates
UCLA Anderson has three basic email templates, all designed to work with Emma,
Slate and SalesForce Marketing Cloud software. Each template allows you to use dierent banner images for your department.
Avoid all “click here” and “read more” language in your message. Strive for ADA compliance following
UCLA’s Web Accessibility Initiative guidelines. If you require training to use Emma, contact MarComm.
Newsletter Template:
A newsletter should be easy to digest as
a whole, with text limited to light
description, headlines, subheads and
calls to action that may hyperlink to
deeper content.
Announcement Template:
This is for plain letters to
your specific audiences.
Invitation Template:
This template is structured to accommodate
most types of event information. If you do not
have a current invitation template loaded into
your email software, please contact
MarComm to execute your request.
01 02 03
Submit a project request for your email
EMAIL
110 Westwoo d Plaza
Los Angeles, CA 90095-1481
anderson.ucla.edu
110 Westwoo d Plaza
Los Angeles, CA 90095-1481
anderson.ucla.edu
110 Westwoo d Plaza
Los Angeles, CA 90095-1481
anderson.ucla.edu
UCLA Anderson Brand Resource 39
11.17.23
Exceptions
1. If the item is produced in UCLA Blue or a
color close to it, an exception to logo colors
may be granted.
2. Logos may be embossed or debossed.
3. Foil stamps are permitted if they appear in the
correct logo colors. Other foils, such as
metallic, may not use the logo but may write
out the department name using Whitney
instead.
4. Some apparel can forgo a UCLA logo in order
to make a fashion statement, such as a T-shirt
design. T-shirts should either be designed by
UCLA Anderson MarComm or approved upon
submission of the art.
Branded Merchandise
UCLA logos on apparel and other merchandise should be UCLA Blue/black or UCLA Blue/white, depending on the color of the item.
For all items that include the UCLA logo or name, please obtain approval by submitting your mockup to UCLA Trademarks and Licensing.
While it is recommended that you use an official UCLA logo on your promotional item for context, it is not required.
Email Back
Approved by Name: ________________________ Signature: ________________________________ Date: __________
Please make changes:
Please review for grammar mistakes.
This art proof and order acknowledgment
need to be signed before production can begin.
Email Back
Approved by Name: ________________________ Signature: ________________________________ Date: __________
Please make changes:
Email Back
Approved by Name: ________________________ Signature: ________________________________ Date: __________
Please make changes:
MERCHANDISE
UCLA Anderson Brand Resource 40
11.17.23
Video
Our motion graphics consist of intro/outro logo with tagline animations, title screens and lower-third identification graphics.
Lower thirds should be truncated for the quickest read. For multiple titles, use an ampersand, e.g., “COO & SVP, Company X.”
To request MarComm’s assistance with video creation or editing, please submit a video edit request form.
Download motion graphics and title card assets
Title Screen Treatment of Lower Third
Branded Outro
VIDEO
The Class of 2025
Spirit that won’t quit
UCLA Anderson Brand Resource 41
11.17.23
ZOOM
Zoom
UCLA Anderson’s stock Zoom backgrounds are available for download from our Flickr album.
To create personalized Zoom backgrounds, download this PowerPoint file and export as a .png file.
Check out UCLA Anderson’s Zoom backgrounds
Sample backgrounds from album:
Samples of customizable backgrounds:
UCLA Anderson Brand Resource 42
11.17.23
Standard Web Design Elements
WEB
Sections
Our website is based on the bootstrap framework built on Drupal. The basis for the layouts consists of sections,
columns and blocks or components.
Section Background Colors
The approved background colors and gradients are selected from the section options. The font and accent colors are
assigned automatically, depending on the color chosen.
Section Dividers
There are 4 types of section dividers. The divider-dip and divider-trim-one through divider-trim-seven will appear on the
top of the section. The divider-dip and divider-arrow appear at the bottom of the section. These devices as well as the
background colors should be used together to separate each section on the page.
Hero (Headline Dark Blue)
“Hero with headline” (shorter than 30 characters) is used for the banner image on most pages. The Headline style will
render the headline below the hero image. The image should be saved at 1600px width minimum, by no more than 600px
height, optimized for web as .jpeg or .jpg.
Hero (Headline Gold)
Headlines can have a Dark Blue or a Gold scheme.
Columns
A multi-column layout can be selected from the section options. Blocks can be placed directly on the columns or, if you will
need to a add many of the same blocks, the use of a Card Carousel is recommended for easier layouts and flexibility. Use
the Column Promo card, Text Block with Image, Bio card, Video card or News card in 2, 3 and 4-column rows. Some blocks
have extra styles.
Logos
A logo array (as in a sponsors page) should always display logos in their original colors against white. Monochrome or
“knockout” logos against colored or tiled backgrounds may be used if necessary. Select the section background via the
Styles tab on the section configurations.
01
02
03
04
05
06
07
01
04
02
03
04
05
06
UCLA Anderson uses a Drupal platform content management system, which contains the
components referred to in this section. Avoid all “click here” and “read more” language in
your message. Strive for ADA compliance following UCLA’s Web Accessibility Initiative
guidelines. If you require training to use Anderson’s CMS, contact MarComm.
UCLA Anderson Brand Resource 43
11.17.23
News Story Card
Anderson news stories are linked from the home page, News &
Events, EDI, centers and many other web pages via story cards.
Story cards consist of a title-cased hed and a sentence-cased
dek, authored by MarComm editors, running 70 characters or
fewer each. MarComm editors author titles for internal as well
as external news stories. Card elements include an all-caps
“category” (e.g., NEWSROOM, CNN, POETS & QUANTS) and a
hyperlink to the full article. Designers adapt an image from the
article for the news story card.
01
02
Standard Web Design Elements: News Stories
WEB
Template
To create a news article, first create a basic page, then
import/load the News template. Once the template loads
on your page, you will be able to edit it.
The hero image should be at least 1200px width by no
more than 350px height.
MarComm editors author titles and subtitles for all stories.
UCLA Anderson Brand Resource 44
11.17.23
Standard Web Design Elements: Graphs
WEB
Formatting Pie Charts and Graphs
Graphs and pie charts should be saved as .svg format
when possible, and any copy should be transformed to
outlines and uploaded to the CMS in the Assets directory
under the page where it will be used. Use Freight Sans
regular or light fonts only.
Text Block
Pie charts or graphs are placed on a Text Block. Create
pie charts and graphs in the DHTML component. Enter
data points directly in the HTML. Styles are inline.
Stats Section
To create a stats section, use a Card Carousel and Promo
blocks. Data points should be entered into the Promo
card component, and used in a row with 3 or 4 columns.
Bar Graphs
Animated bar graphs should be created in HTML using
WOW.js animation scripts library. The sample row has
2 columns divided in a 33/66 proportion.
Bar Graphs/Stats
This sample row has 2 columns divided in a 50/50
proportion. Per example 04, animated bar graphs
should be created in HTML using WOW.js animation
scripts library.
01
02
03
04
05
01
02
03
04
05
SALARY INCREASE
DURING FEMBA
Percept Internal survey combined with
Bloomberg BusinessWeek Survey
INCREASE IN SALARY
6 – 8 YEARS AFTER
Bloomberg
BusinessWeek 2015
RECEIVED A PROMOTION OR
SWITCHED ROLES, COMPANY OR
INDUSTRY DURING FEMBA
137%
80%
23% – 34%
5
years
Average Experience
0 – 3 Years 3 – 6 Years 6+ Years
19%
69%
12%
Industry Summary
Work Experience
Undergraduate Majors
UCLA Anderson Brand Resource 45
11.17.23
Standard Web Design Elements: Quote Boxes
WEB
Quote Style Large or Small
Minimum image dimensions are 550px by 550px,
depending on the height of the quotation. A larger
image position and color scheme can be selected via
the component dropdown.
Small Quote Box
This style should be considered when the page scroll is long.
Choose the Text Block with Image component. Select the
person’s photo from the media gallery, or create your own
by making the headshot a square image no bigger than
800px width. On the block, assign the photo to be on the
left or right side. Enter the quote on the text WYSIWYG.
01
02
UCLA Anderson Brand Resource 46
11.17.23
Social Media: Platforms
SOCIAL MEDIA
In alignment with UCLA’s strategic communications mission, UCLA Anderson’s social channels aim to share stories that are
community-centered and optimize engagement. Each campaign creates new opportunities to spotlight Anderson’s community
members and their experiences in new and exciting ways that inspires others.
As of 2023, UCLA Anderson is active on the following channels: Instagram, LinkedIn, X, YouTube and Facebook.
Follow @uclaanderson and apply hashtags #UCLAAnderson #WhyAnderson
UCLA Anderson Brand Resource 47
11.17.23
Social Media: Centers and Clubs Supporting Their Own Channels
• Centers and clubs are expected to lead their own
social campaigns and event promotions
• Content in club and centers’ channels is specific to
their industries’ topics
• Requests to post on Anderson brand channels
supplement existing campaigns
• Center sta and faculty and student club leaders
are expected to drive engagement via comments
and shares of their posts
• Handles: @UCLA, @UCLAAnderson + any
associated centers/partners/individual handles
in all posts
• Hashtags: #UCLAAnderson, #WhyAnderson,
#UCLAEntrepreneurs + any UCLA or industry-
specific tags
Posting:
Maintain a consistent posting frequency
• Minimum 2 posts per week (+ stories on IG)
• Start no later than one month in advance to
promote conferences/major events
• Start no later than two weeks in advance for
individual/smaller events
• Connect with MarComm to identify and schedule
support opportunities from brand channel
• Photos
• Videos
• Written articles
• Draft captions for event
speakers/partners for
external promotion
• Any graphics made for
social must follow brand
guidelines for color
schemes and logo lockups
• Requests for MarComm
assistance to create
assets must be submitted
through project initiation
form in advance
For an extended overview of each channel, or to discuss content strategy, reach out to MarComm Social Team.
Channel Management:
Develop and maintain content calendars,
focused on appealing to your target audience
Tags:
Use approved brand tags
Assets:
Centers and clubs are expected to generate
their own social assets
SOCIAL MEDIA
UCLA Anderson Brand Resource 48
11.17.23
Content focuses on Anderson community’s shared
success and spotlights
• Request to post must be submitted at
least one month in advance of posting
• Content must be delivered one week in
advance of posting
• All content and media are subject to
change
• As the experts most familiar with center/
club initiatives and programs, centers/
clubs must provide draft captions to post
on Anderson brand channels
• Draft captions do not have to be
“perfect” or formatted properly, but
provide something we can help you
finesse into a caption
Posting:
Brand channels maintain a higher posting
frequency than clubs and centers
Posts on averge: 1 per day, M–F
Channel Management:
Amplification of school associate channels and
communication of school-wide initiatives for
degree programs, research centers and clubs
without social channels
Requests to Post on Brand Channels
Social Media: MarComm Managed Brand Channels
SOCIAL MEDIA
UCLA Anderson Brand Resource 49
11.17.23
Social Media: Content Menu
SOCIAL MEDIA
Not sure where to start when creating a post? Every project is unique, so to create engaging posts on dierent platforms, use the below menu as
your guide. Start with your base. Are you creating something for a main feed, or something ephemeral that will disappear? Once you know, then
pick your main ingredients for your post. Will it be image, image with audio or video? What will your caption be? Do you know of other account
handles to tag or appropriate common hashtags, which will help boost your engagement? Last, be sure to have someone else check it over.
MAIN FEED
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
STORIES
LIVE
VOICE (AUDIO ONLY)
GROUPS
EVENT
BASE
Ig Fb X Li
STEP 1
Fb / Li
Fb / Li
GROUPS
EVENTS
Ig / Fb / X
Ig / Fb / X / Li
GIF
EMOJI
SIDE DISH SAUCES
Ig
Ig / X / Li
REEL
POLLS
SPECIAL TOPPINGS
STEP 3
MAIN INGREDIENTS
Ig / Fb / X / Li
Ig / Fb / X / Li
Ig / Fb / X / Li
Ig / Fb / X / Li
Ig / Fb / X / Li
Ig / Fb / X / Li
PHOTOS
CAPTION
# TAGS
VIDEO
LINKS
@ TAGS
STEP 2 STEP 4 STEP 5
UCLA Anderson Brand Resource 50
11.17.23
Before you post, consider:
• No alcohol in pictures
• How the topic relates to the school
• If the topic is sensitive in nature
• If the topic has adverse connotations
• If there could be adverse reactions to
the post
• What’s going on in the world at the
time of posting
Questions? Contact MarComm social team.
Social channels are not platforms to speak on behalf of the school. Ocial messaging comes from the
Oce of the Dean and is distributed through the MarComm oces.
Did you know that over 10,000
students have participated in the
annual Anderson Aliates
graduating class gift? We’re so
proud that 144 members of the
Class of 2023 joined this
cherished Anderson tradition
and raised $64,258 in support of
the school.
Many thanks to the 144 members of
the Class of 2023 who joined the
cherished Anderson tradition of giving
a class gift. This year, $64,258 was
raised for the school.
This year’s gift will support areas of the
school that include, but are not limited
to, Easton Technology Management
Center, the Oce of Equity, Diversity,
and Inclusion, and the Anderson Fund.
Draft: Final:
REMINDERS
Social Media: Drafting Your Channel Voice
SOCIAL MEDIA
UCLA Anderson Brand Resource 51
11.17.23
• Photo files should be fairly high resolution (minimum 72 dpi) and measure
no less than 1200px on the longest side
• Landscape (horizontal) format is preferable for photos, except for
Instagram, where a vertical format is optimal
• Optimal image file formats are .jpg or .png
• Capture crisp, clear audio with as little background noise as possible
• For both still photos and video, position lighting on the subject, not behind
• Center subjects in the middle of the camera
• In most cases, shoot video horizontally, with optimal dimensions of
1920 x 1080px; if shooting for social, contact MarComm to determine
optimal framing for a given platform
• Optimal video file formats are .mov, .mp4, .api
• Limit video time to 00:30 – 01:00:00
Some stories are best told visually. Submit photos and video files with detailed captions and credits; be sure to ID all
current UCLA students and alumni by including their degrees and graduation years, following Anderson house style.
Partners draft narrative descriptions to accompany posts, subject to editing by the MarComm team.
Follow @uclaanderson and apply hashtags #UCLAAnderson #WhyAnderson
Social Media: Photo or Video Essay
SOCIAL MEDIA
UCLA Anderson Brand Resource 52
11.17.23
UCLA Anderson Master Calendar
UCLA Anderson reserves the right to modify or reject any submission that does not align with the UCLA Anderson brand or
university policy. Publication of events is at the discretion of UCLA Anderson MarComm.
The UCLA and UCLA Anderson communities are invited to submit requests to announce their events in
UCLA Anderson’s master calendar, published on our Events Calendar page, under News & Events.
Please use the UCLA Anderson Calendar
Submission Form to make your request.
MASTER CALENDAR
UCLA Anderson Brand Resource 53
11.17.23
Editorial: Quick Reference Style Sheet
PHONE NUMBERS, ADDRESSES AND CONTACT DETAILS
For proper use of our contact information within email signatures, letterhead and
business cards, refer to the examples on pp. 34–36. Avoid abbreviations. Note that
phone number area codes are enclosed in parentheses. Anderson uses the ZIP+4
format for street address information.
NOMENCLATURE
School Name
Use UCLA Anderson School of Management in the first instance, truncated to
UCLA Anderson or Anderson or the school (not “School”) in subsequent
mentions; never “the Anderson School” or “Anderson Business School.”
Building and Location Names
UCLA Anderson building names may be identified in truncated form; names of
some locations should be invoked in full in the first instance. Certain invitations,
reports and other communication may require a building’s full name.
• Collins Center (James A. Collins Center for Executive Education)
• Gold Hall (Leon and Toby Gold Hall)
• Entrepreneurs Hall
• Cornell Hall (Clark and B.J. Cornell Hall)
• Rosenfeld Library (Eugene and Maxine Rosenfeld Library)
• Mullin Management Commons
• Marion Anderson Hall
• Judy & Bernard Briskin Family Plaza (Briskin Family Plaza)
• Korn Convocation Hall (Korn Hall)
• Executive Dining Room (EDR)
• Marion Anderson Hall
• Marion Anderson Courtyard
Degree and Program Names
• MBA (full-time MBA program/MBA program)
• Doctoral Program (Ph.D. program)
• Executive MBA (EMBA program)
• Fully Employed MBA (FEMBA program)
•
UCLA-NUS Executive MBA
• MFE (Master of Financial Engineering/MFE program)
• MSBA (Master of Science in Business Analytics/MSBA program)
“Program” is not consistently part of proper names and therefore isn’t capitalized
in running text, e.g., “UCLA Anderson’s Fully Employed MBA (FEMBA) program
is renowned.”
Exceptions include:
• The Riordan Programs
• Riordan Scholars Program
• Riordan MBA Fellows Program
• Global Access Program
• Doctoral Program
In running text, do not capitalize “the” before “Riordan Programs” unless it starts
the sentence.
Following are standard guidelines to answer the most common style questions.
For additional topics, please refer to our complete style guide for writers and editors.
EDITORIAL
Access the complete style guide for writers and editors
UCLA Anderson Brand Resource 54
11.17.23
Centers and Areas of Study
Check proper treatment of UCLA Anderson center and program names carefully.
Invoke the full name in the first mention, truncate appropriately in the second
mention, e.g.:
Initial: Easton Technology Management Center
Subsequent: Easton Center
Initial: Parker MBA Career Management Center
Subsequent: Parker CMC or Parker Center
Do not substitute “&” for “and” or vice versa in ocial institutional or department
names, whether in display or running text, except in some truncated forms.
Examples include:
• Decisions, Operations and Technology Management (DOTM)
• Management and Organizations (M&O)
• Harold and Pauline Price Center for Entrepreneurship & Innovation
(Price Center)
• Laurence and Lori Fink Center for Finance (Fink Center)
Company and Partner Institution Names
Verify the full, proper names of collaborators and their organizations.
Examples:
• Northwestern University Kellogg School of Management (not “Kellogg
School of Management” or “Kellogg School of Management at
Northwestern University”); may truncate to Kellogg following first mention
• Tepper School of Business, Carnegie Mellon University (not “Carnegie Mellon
Tepper School of Business”); truncate to Tepper following first mention
• Oaktree Capital Management (not “Oaktree Management,” “Oaktree
Capital” or “Oaktree”)
In company names, retain suxes in first mention but do not precede
by a comma.
Examples:
• Chrysler LLC
• Mattel Inc.
• Heliad Equity Partners GmbH & Co.
UCLA STUDENT AND ALUMNI STATUS
UCLA Anderson indicates student and alumni status for all UCLA degrees.
In Anderson print and digital publications, degree type (except MBA) and
truncated date of graduation appear in parentheses following first mention
of the person’s name.
Examples:
• Nike Irvin (’89)
• Larry Fink (B.A. ’74, ’76)
• Marshall Goldsmith (Ph.D. ’77)
• Richard Chase (B.A. ’62, ’63, Ph.D. ’66)
• David Cooley (CERT ‘08)
Dual degrees:
• Elizabeth Pratt (MBA/MPP ’16)
• Martine Rothblatt (B.A. ’77, MBA/J.D. ’81)
Note the direction of apostrophe, which is the same as in contractions
like don’t or can’t.
Current students’ names are followed by degree type and year in the case of
FEMBA, EMBA and UCLA-NUS. After Anderson students graduate, their names
are followed by truncated graduation year only, irrespective of MBA degree type.
Bob Jones (FEMBA ’25)
but
Jane Smith (’11)
alumnus, alumni, alumna, alumnae: Use alumnus (alumni in the plural) when
referring to a male graduate. Use alumna (alumnae in the plural) for similar
references to a female graduate. Use alumni when referring to a group of men,
women and non-binary people. Avoid use of the abbreviation “alum.”
EDITORIAL
Access the complete style guide for writers and editors
UCLA Anderson Brand Resource 55
11.17.23
STANDARD FORMATTING
Expressions of Time and Date
Time and date spans are separated by en dash (–), not a hyphen (-):
[Note: In Microsoft Word, insert the symbol from a menu of special characters or
determine the corresponding manual keystroke for your platform. HTML coding
for en dash is – or –]
Monday–Friday
June–July 2017
10:00 a.m.–12:00 p.m.
12:00–1:00 p.m.
a.m. and p.m., never “am,” “pm” or “AM,” “PM”
Always: month, day, year, e.g., July 27, 2017
Never: “7/27/2017”
For nationwide and international audiences, Pacific Time may be
specified. Avoid “PST” and “PDT” because standard and daylight
times are often confused.
In dates, do not use ordinal suxes — 1st, 2nd, 3rd, 4th, etc. — whether set
standard or superscript. Exceptions are made as a design element in display only.
Quotations and Testimonials
Partners submitting quotations for publication must read them carefully for clarity
as well as how well they reflect on the person quoted and on the institution. Are
their statements grammatically correct? Are internal acronyms like ACT and ASA
unpacked? If substantive alterations are necessary for the quotation to make
sense, partners should approach the person quoted for permission to change it.
Partners must provide relevant details of the person quoted, which generally
include name, UCLA degrees and graduation dates and current aliation.
COMMON TERMS AND MISUSES
Do not use ampersand in place of “and” arbitrarily; use “&” when it is part of an
ocial company or institutional name, in which case never replace it with “and.”
Terms
• startup is always one word
• nonprofit is always one word
• health care is a two-word, non-hyphenated term in all uses
• Spell out million and billion in running text, never “M” or “MM” or “B” or “bn”
Never abbreviate professor to “prof.”
Spell out numbers one through nine; use numerals for 10 and higher.
AP excepts ages: Her son is 7 years old; The 7-year-old boy is her son.
Use a comma for 1,000 and higher.
In running text, it is acceptable to use the % sign or spell out “percent,” but be
consistent throughout a single document or publication.
In a chart, always use the % sign.
Always use a numeral in front of percent: 7 percent, not “seven percent.”
Always Los Angeles or L.A., never “LA,” except when that’s how it appears in an
organization’s ocial name.
Always United States or U.S., or United States of America or USA, never “US,”
except in ocial names, e.g., US Studies Centre at the University of Sydney.
Common U.S. English Spellings
Check the 56th edition of the Associated Press Stylebook first. If your term or
word is not listed, regard the first instance in Merriam-Webster’s Collegiate
Dictionary, 11th Edition (2003) as authoritative — with some notable UCLA
Anderson exceptions:
UCLA Anderson exception: decision making is always spelled as two words,
non-hyphenated, whether as a noun or adjective.
EDITORIAL
Access the complete style guide for writers and editors
