BROUGHT TO YOU BY!
www.stylecoachingassociation.com
In this handy printable, we give you some great reasons to create & share
your original content with your audience, plus we offer a checklist of all the
different content types and platforms you might like to include in your content
calendar, we give you a repurposing checklist packed with ideas to try out, a
social media frequency chart, an additional Excel template calendar, and a
good old-fashioned printable calendar that you can use for taking notes! "
We’ve also got links to our top recommendations for other websites and
resources that can help you further manage your social media. Enjoy!
PRINT & KEEP
INTERNATIONAL ASSOCIATION OF STYLE COACHES™ | IASC
CONTENT CALENDAR
WORKBOOK & TEMPLATES
MASTERCLASS
RESOURCES
Masterclass
MASTERCLASS
RESOURCES
BROUGHT TO YOU BY!
www.stylecoachingassociation.com
What do I want to achieve by creating
& sharing my original content?
Raise awareness about my personal styling / Style Coach™ services
Get my name out there & get my business talked about
Become recognised as a leader in the field of personal styling
Open a line of communication & engagement with my potential clients
Get my social media followers to visit my website regularly
Make my website easier to find on Google & other search engines
Increase trust & build rapport by allowing my audience to get to know me
Inspire people to sign up for my email list so I can stay in touch with them
Give my audience a small insight into the benefits they could experience
with me as their personal stylist
Empower my audience with small tips & tricks that will motivate them to
take their style journey further
Strengthen my business connections, both online and in my local area
Get more enquiries about my services so I have more opportunities to
communicate the value of my work
Demonstrate my personal styling and coaching skills so that my audience
can see how I might help solve their challenges
Gain a more in-depth understanding of the problems faced by my target
audience so I can tailor my services to their needs
Stand out from the crowd and stay in the minds’ of my potential clients
Help my audience to think outside the box, reimagine their wardrobes and
become inspired to start a transformation journey with me
Raise my professional credibility and showcase the quality of my work
MASTERCLASS
RESOURCES
BROUGHT TO YOU BY!
www.stylecoachingassociation.com
What kind of content would I like to
include on my content calendar?
Facebook
Instagram
Twitter
LinkedIn
Pinterest
YouTube
Vimeo
Soundcloud
iTunes
_______________________
_______________________
_______________________
Which platforms would
I like to focus on?
_______________________
_______________________
_______________________
_______________________
_______________________
_______________________
MASTERCLASS
RESOURCES
BROUGHT TO YOU BY!
www.stylecoachingassociation.com
REPURPOSING CHECKLIST
Make social media graphics out of important points from your blog posts
Turn your blog post into a video, webinar or infographic
Create a PDF of your top blog posts and offer the PDF as a free download
Consider creating an ebook of your top-performing blog posts
Create podcasts of popular blog posts
Social media graphics: always post to multiple platforms
Turn a week’s worth of daily style tips into a ‘7 Top Style Tips’ blog post or
video or infographic for Pinterest
Cut longer YouTube videos into a few short clips that include the main points
and publish them on other social media platforms with captions
Pull quotes from your videos and blog posts & turn them into Tweets and
images for Instagram
Collect client testimonials on a Pinterest board
Create quizzes & checklists from your blog posts
Create round-up posts and newsletters of your ‘highlights’
MASTERCLASS
RESOURCES
BROUGHT TO YOU BY!
www.stylecoachingassociation.com
HOW MANY TIMES A DAY CAN YOU POST
ON SOCIAL MEDIA?
Facebook
3 / week
1
2
low
suggested
too much
Instagram
1
1-2
3
low
suggested
too much
Twitter
3
15
30
low
suggested
high
Pinterest
3
11
30
low
suggested
too much
LinkedIn
2 / week
1
2
low
suggested
too much
MASTERCLASS
RESOURCES
BROUGHT TO YOU BY!
www.stylecoachingassociation.com
Don’t forget to also download the Content
Calendar Template included in this Masterclass!
SOCIAL MEDIA CONTENT CALENDAR FOR: ___________
1
8
15
22
29
2
9
16
23
30
3
10
17
24
31
4
11
18
25
1
5
12
19
26
2
6
13
20
27
3
7
14
21
28
4
MASTERCLASS
RESOURCES
Today we mentioned:
https://buffer.com/
https://hootsuite.com/en-gb/
http://calendar.google.com
https://drive.google.com
https://www.canva.com/
https://www.dropbox.com/
https://evernote.com/
https://trello.com/
https://coschedule.com!
RECOMMENDED RESOURCES
Kate
If you enjoyed this Content Calendar Workbook & Templates from the latest IASC
Masterclass, then hopefully you’ll love next month’s offerings too! Keep up with all
the latest benefits of your membership inc. masterclasses, downloads, videos &
more by logging into the Members Hub at: !
www.stylecoachingassociation.com
Remember, we’re here to answer any questions and give you pointers if you need
help. Keep us updated with your career progress in the IASC
Facebook group by using #iascmasterclass
KATE REDMOND, STYLE COACHING LTD