Porsche Motorsports North America, Inc. Privacy Notice This privacy

Porsche Motorsports North America, Inc.

Privacy Notice

This privacy notice (“Privacy Notice”) describes the information that Porsche Motorsports North America, Inc.

(“PMNA”) collects about consumers and business partners (“you”), how we use and share your information, and

your choices. Unless otherwise indicated, all references to “PMNA,” “we,” “us,” or “our” in this Privacy Notice mean

Porsche Motorsports North America, Inc.

1. Scope

This Privacy Notice applies to information collected about you by or on behalf of PMNA as set forth in the below

“Information We Collect” section, including through the websites, mobile applications, and online services or

programs where this Privacy Notice is posted or linked (our “Online Services”) and any communications between

you and us or any products and services provides or otherwise made available by PMNA. This Privacy Notice does

not apply to any of our affiliates, other Porsche companies, or Porsche dealers which are independent third parties.

As used in this Privacy Notice, “Personal Information” means information that identifies or can reasonably be linked

to a specific individual, such as name, address, e-mail address, phone number, or credit card number. “Information”

is collectively used herein to refer to both Personal Information and information that does not identify and cannot

reasonably be linked to a specific individual.

2. Links, Third-Party Websites, and Social Media Platforms

Our Online Services may contain links to the websites of other Porsche companies, Porsche dealers, or other third

parties such as our partners, sponsors and social media platforms such as Facebook or Instagram (“Linked Sites”).

PMNA is not responsible and has no liability for the privacy policies or practices of Linked Sites. We recommend that

you review the privacy policies of each Linked Site you visit.

3. Outside the U.S.

Our Online Services are for users located exclusively in the United States of America and Canada. If you are located

outside the United States or Canada, please return to www.porsche.com and use the drop down box to find the

website for users in your location, but please do not use our Online Services, as the information practices and the

terms of this Privacy Notice may or may not be applicable or comply with applicable law. By using our Online Services,

you consent to the use and disclosure of your information in accordance with this Privacy Notice and subject to the

applicable state, provincial. and federal laws of the United States or Canada.

4. Information We Collect

PMNA and its third party service providers collect Information about you from a variety of sources, including

Personal Information you provide directly to us and Information we collect about you when access and use our

Online Services. We also collect your Personal Information from other Porsche companies, independent Porsche

dealers and from other third parties. We may combine any of the Information collected about you for the purposes

described in this Privacy Notice.

We collect Personal Information when you:

• register for an online PMNA Login service, such as PMRSI;

• inquire about, order and/or purchase any of our products or services;

• register or participate in any PMNA or Porsche related event or program, including sponsored

motorsports events, or a program, contest, survey, or other promotion that PMNA or other Porsche

companies may offer from time to time (collectively, “Events”);

• visit our facilities;

• subscribe to the PMNA Quarterly Newsletter or other communications from us,

• provide support and services for our business operations and products or services;

• contact or communicate with us;

• request information from us;

• request information about us from a Porsche company, Porsche dealer or another third party;

• access or use PMNA pages or accounts on any third-party social media platforms such as Facebook or

Instagram (“Social Media Pages”);

• provide or submit comments, suggestions, experiences, or other content to us; and/or

• otherwise interact with us and our Online Services.

Vehicle Information: Your vehicle may generate information about your vehicle’s performance and operation such

as engine performance, system temperatures, mileage tire pressure, suspension movement, and accelerometer

readings. PMNA may collect this information to assess whether your vehicle is optimized for participating in

motorsport events, whether your vehicle complies with series regulations and to otherwise support the performance

of your vehicle and to provide you with technical support.

Information Collected Automatically

Cookies: Cookies are small text files stored by your browser that allow us to learn more information about your visit

or use of our Online Services. We may use cookies to remember your Personal Information, including your

registration information, and to track your usage of our Online Services over time. Most browsers automatically

accept cookies. You have the choice to set your browser to accept or reject cookies. Each browser is different, so

check the "Help" menu of your browser to learn how to change your cookie preferences.

Analytics Information: We may use third-party analytics tools, such as Google Analytics, to help us measure traffic

and usage trends for our Online Services. These tools collect information sent by your browser or mobile device,

including the pages you visit and other information that assists us in improving our Online Services.

Device and Browsing Information: We collect certain information about your computer or device each time you

access our Online Services. We may also collect device information when you visit an independent Porsche

dealership or a Porsche facility. Servers may automatically record certain log file information such as your web

request, Internet Protocol (IP) address, MAC address, physical location data, browser type, referring / exit pages and

URLs, number of clicks and how you interact with Linked Sites, domain names, landing pages, pages viewed, and

other such information.

Clear Gifs/Web Beacons: When you use our Online Services, we may employ clear gifs (also known as web beacons)

which are used to track your online usage patterns. In addition, we may also use clear gifs in HTML-based emails

sent to our users to track which emails are opened and which links are clicked by recipients. This information

facilitates more accurate reporting and improvement of our Online Services.

Location Data: When you access our Online Services via a mobile device, we may access, collect, monitor, and/or

remotely store information regarding your mobile device, as well as real-time “location data,” which may include

GPS coordinates. Location data may convey to us information about how you browse and use our Online Services.

You may opt-out from allowing us to have access to your location data by adjusting the permissions in your mobile

device, though some features of our Online Services may not function properly if use or availability of location data

is impaired or disabled.

Information We Receive From Third Parties: We may receive Information about you from third parties. For example,

if you access our Online Services through a third-party connection or log-in (e.g., through Facebook), such third party

may pass certain information about your use of its service to us. We may also receive Information you have provided

to Porsche dealers, our affiliates, or Porsche clubs. We may also obtain other Information about you such as change

of address, contact information, or demographic information from commercially or publicly available sources.

5. Retention

We retain Personal Information for the length of time needed to carry out the purposes outlined in this Privacy

Notice and to adhere to our policies on keeping records (unless a longer period is needed by law). Our records

policies reflect applicable laws. We retain Personal Information to the extent necessary to manage our relationships

with our customers, personalize and improve your overall customer experience, comply with our legal obligations

(for example, if we are required to retain Personal Information to comply with applicable tax laws), resolve disputes,

enforce our agreements, and as otherwise described in this Privacy Notice.

6. How We You Use Your Information

We use your Information, including Personal Information, for a variety of business purposes, including:

• providing our products and services and operating our business;;

• coordinating with race officials, race sponsors or race sanctioning bodies;

• communicating with you and your team regarding PMNA, other Porsche companies and their products,

services, and Events;

• customizing your PMNA experience;

• creating and managing your registration to PMNA’s Online Services;

• responding to your inquiries, comments, or postings;

• administering our or third party Events;

• improving and customizing our Online Services;

• internal operations such as maintaining and enhancing our products and services and the quality or safety

of services or devices which we may own, control or provide, and conducting research and analysis including

to develop and demonstrate technology;

• developing new products and services;

• processing payments;

• investigating or settling inquires or disputes;

• marketing or advertising purposes;

• short-term, transient use including non-personalized advertising shown as part of a consumer’s current

interaction with us;

• enforcing our Terms and Conditions of Use;

• complying with legal obligations;

• protecting the security and integrity of our business and our Online Services while using Personal

Information as may be reasonably necessary and proportionate for these purposes;

• auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad

impressions, and auditing compliance with state privacy laws and other standards; and

• debugging to identify and repair errors in our systems.

7. Your Choices In How We Use Your Information

While PMNA may contact you with offers and information concerning PMNA or its products, services or Events, you

always have the choice not to receive such items. You may contact us as described in the below Contact Us section

to communicate your marketing preferences and request to be removed from marketing lists. If you subscribe to

the Quarterly PMNA Newsletter you may unsubscribe by following the link provided therein or by sending an e-mail

to us at info@porschemotorsports.com..You may contact us as described in the below Contact Us section with any

questions or concerns you may have about our privacy practices, including requests to update or correct your

Personal Information. Even if you choose not to receive promotional e-mails or mailings from PMNA, we may

continue to use your Personal Information in order to contact you in connection with product recalls or other

transactional purposes.

8. How We Share Your Information

We share and disclose your Information as follows:

• with race authorities, race sanctioning bodies and sponsors;

• with third parties that provide a variety of services on our behalf, including the transportation of vehicles,

development, maintenance, and support of our vehicle related services, Online Services, payment

processing, communications, and marketing research and analysis;

• with independent, authorized Porsche dealers for customer care, marketing efforts and in connection

with any PMNA Events;

• with members of our affiliated group of companies for marketing, promotional, or other purposes;

• to manage and administer Events;

• to comply with law, a court order, or other legal process, or in connection with a legal investigation;

• as may be necessary to protect the rights and interests of PMNA, its affiliates, and authorized Porsche

dealers, and our and their respective employees, customers, visitors, users, or any other person or entity;

• to enforce any applicable terms and conditions and other agreements;

• in the event of a corporate transaction, such as a merger, reorganization, or acquisition, in which event

your Personal Information may be transferred to the acquiring company;

• in aggregated or other non-personally identifiable form; and/or

• in accordance with your consent.

9. Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), on certain of our Online

Services. Google Analytics uses cookies to collect information such as how often you visit our Online Services, what

pages you visit within our Online Services, and what other sites you visited prior to coming to our Online Services.

We use the information provided by Google Analytics to improve our Online Services. For more information

regarding how Google collects, uses, and shares your information please visit

https://policies.google.com/technologies/partner-sites. You may refuse the use of cookies by selecting the

appropriate settings on your browser, however, please note that if you do this you may not be able to use the full

functionality of our Online Services. By using our Online Services, you consent to the processing of data about you

by Google as specified herein. To provide users more choice on how their data is collected by Google Analytics,

Google developed the Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout?hl=en.

10. Additional Notice of State-Specific Privacy Information and Rights

This part of our Privacy Notice applies to consumers who reside in the States of California, Colorado, Connecticut,

Utah or Virginia.

Personal Information We Collect about Consumers

We describe the Personal Information we have collected from consumers in the twelve (12) months preceding the

effective date of this Privacy Notice in the part of our Privacy Notice titled “Information We Collect.” The information

we collect includes the following:

• Identifiers such as name, address, e-mail address, and phone number, driver’s license number,

Internet Protocol address, MAC address, social security number or taxpayer ID

• The following categories of Personal Information described in California Civil Code § 1798.80(e):

(1) the Personal Information listed in the preceding bullet point as “identifiers,” (2) vehicle

identification numbers (VINs) (when linked to identified persons), vehicle information such as

vehicle type, model and year, vehicle performance and operation information, (3) payment

information such as payment card number or portion thereof, bank information, and payment

amounts, (4) information you provide or that we record in connection with customer support calls

or complaints, (5) demographic information such as birthdate, gender, language preference, and

occupation, and (6) the other information that identifies, relates to, describes, or is capable of

being associated with, a particular individual that we describe in “Information We Collect” above.

• Characteristics of protected classifications under California or federal law, such as language

preference or gender.

• Commercial information, including information about orders, purchases, or products that you have

expressed interest in; registration information for any Event or program, including motorsports

events, driving experiences or web specials; and information you provide or submit to us when

you participate in any Event, program, contest, surveys, or other promotion that we may offer

from time to time.

• Internet or other electronic network activity information, including, but not limited to, browsing

history, search history, and information regarding your interaction with our Online Services,

websites, advertisements that we display on our websites or on third party sites and apps, or

PMNA pages or accounts on any third-party Social Media Pages such as Facebook or Instagram.

• Geolocation data relating to your computer or device when you interact with PMNA Web sites and

mobile apps or other applications that post this Privacy Notice.

• Audio information from calls placed with customer service and accounting centers which may be

recorded, and electronic information in the form of Internet or other electronic network activity

information as described above.

• Inferences drawn from (1) the information we collect when you visit our websites, use our apps,

or our social media apps, tools, widgets and plug-ins, (2) information we collect, including through

third-party suppliers, regarding content and other data posted on the Internet (such as public

locations on the Internet), and (3) information about consumer preferences and behavior that we

collect on our websites and mobile apps or purchase from third parties in order to create a profile

about a consumer reflecting the consumer’s preferences, characteristics, predispositions, or

behavior.

• Sensitive Personal Information, such as social security numbers or tax payer identification

numbers, and credit or debit card numbers in combination with any required security or access

code or credentials allowing access to an account.

We collect this Personal Information from sources that include PMNA vehicle buyers and lessees,

independent Porsche dealers, our affiliates, Porsche clubs, race authorities, race sanctioning bodies,

sponsors, and other third parties, such as Facebook if you access our Online Services through such third

parties, and third-party marketing or analytics providers or providers of publicly available information. For

more information, please see “Information We Collect” and “Information Collected Automatically”.

For information regarding the purposes for which we collect and use the Personal Information we collect,

please see “How We Use Your Information.” We process sensitive Personal Information to the extent

required to perform services reasonably requested by you or on behalf of our business, to comply with

federal, state, or local laws, rules, or regulations and in connection with legal claims. We do not process

sensitive Personal Information for purposes that, under applicable law, require us to offer consumers a

“Right to Limit” the use or disclosure of sensitive Personal Information.

Disclosures of Personal Information for Monetary or Other Valuable Consideration or for Business

Purposes

We have disclosed the following categories of Personal Information to other businesses or third parties for

monetary or other valuable consideration within the twelve (12) months preceding the effective date of

this Privacy Notice:

• Identifiers and Inferences. Pseudonymous identifiers for individuals who visit our Web sites and

mobile apps and the devices such individuals use to visit our Web sites and mobile apps, data

relating to usage of our Web sites and apps and inferences drawn from such usage data, and data

acquired from third party marketing and digital advertising providers. We share this information

with third party vendors that provide consumer behavioral analytics, social media, and digital

advertising services to PMNA, and where applicable these vendors may use the information for

their own purposes.

We have disclosed Personal Information in all or substantially all of the categories identified in this

Additional Notice of State-Specific Privacy Information and Rights for various business purposes within

the twelve (12) months preceding the effective date of this Privacy Notice. For more information about the

categories of Personal Information we have disclosed, the categories of entities with which we have

disclosed this information, and the purposes for which we have disclosed the information, please see “How

We Share Your Information.”

We do not disclose Personal Information of individuals we know to be under the age of 16 to other

businesses or third parties for consideration.

Your State-Specific Privacy Rights

If you are a resident of California, Colorado, Connecticut, Utah or Virginia, you have the following rights.

We will honor requests received to the extent required by applicable law and within the time provided by

law.

Right to Access and Right to Know Information regarding Personal Information. You have the right to

request that we disclose to you the categories and specific pieces of Personal Information we have collected

about you. Specifically, you have the right to request that we disclose the following to you, in each case in

the twelve-month period preceding your request:

• whether we are processing Personal Information about you;

• the categories of Personal Information we have collected about you;

• the categories of sources from which the Personal Information is collected;

• our business or commercial purpose for collecting, selling or sharing the Personal Information;

• the categories of third parties to whom we disclose the Personal Information;

• the specific pieces of Personal Information we have collected about you;

• the categories of Personal Information about you, if any, that we have disclosed, sold or shared

and the categories of third parties to whom we have sold or shared the information, by category

or categories of Personal Information for each third party to whom we sold or shared the Personal

Information; and

• the categories of Personal Information about you that we disclosed for a business purpose and the

categories of persons to whom we disclosed the information for a business purpose.

Right to Deletion of Personal Information. You have the right to request that we delete Personal

Information that we have collected from you. Please note if you have requested a service that requires the

use of your Personal Information, we may not be able to provide that service if you choose to delete your

Personal Information.

Right to Correct. You have the right to request that we correct inaccurate Personal Information that we

have collected about you.

Right to Opt Out. You have the right to opt out of the disclosure of Personal Information about you to third

parties for monetary or other valuable consideration or the sharing of Personal Information about you for

cross-context behavioral advertising, targeted advertising and profiling. To opt-out, you may visit Do Not

Sell or Share My Personal Information.

To opt-out from the sale of Personal Information for valuable consideration to analytics, social media, and

advertising partners, please use the following links:

• https://optout.aboutads.info/

• https://optout.networkadvertising.org

• Google Advertising opt-out: https://support.google.com/ads/answer/7395996

• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout

• Trade Desk opt-out: https://www.adsrvr.org/

• Verizon Media opt-out:

https://www.verizonmedia.com/policies/us/en/verizonmedia/privacy/controls/index.html

Right to Appeal. If we decline to take action on a request that you make in accordance with the foregoing

to exercise the foregoing privacy rights, then you may appeal our decision by replying to our response to

your request, emailing dataprivacy@porsche.us or calling 1-800-PORSCHE. Please use the reference ID

associated with your request when you contact us so we can locate your records.

Right to Non-Discrimination. We may not discriminate against you because of your exercise of any of the

foregoing rights, including by:

• Denying you goods or services;

• Charging different prices or rates for goods or services, including through the use of discounts or

other benefits or imposing penalties;

• Providing you a different level or quality of goods or services; or

• Suggesting that you will receive a different price or rate for goods or services or a different level

or quality of goods or services.

We may, however, charge different prices or rates, or provide a different level or quality of goods or

services, if that difference is reasonably related to the value provided to PMNA by your Personal

Information.

Requests to Exercise Your Rights.

You may request to exercise the foregoing rights by:

• Submitting a request through porsche.com/usa/privacy-policy/contact/, or

• Calling us toll-free at 1-800-PORSCHE.

For requests made in connection with the Right to Know, Right to Delete and Right to Correct, please note

we will process your request within 45 days (or the applicable statutory timeframe) after receipt of a

verifiable request, unless we notify you that we require additional time to respond, in which case we will

respond within such additional period of time required by law. If your request involves us providing Personal

Information to you, we may deliver the Personal Information to you through your account, if you maintain

an account with PMNA, or, if not, electronically or by mail at your option. If electronically, then we will

deliver the information to you or, if you so request and permitted by law, to another entity, in a portable

and, to the extent technically feasible, in a structured, commonly used, machine-readable format that

allows you to transmit the information from one entity to another without hindrance.

Agent Authorization

You may designate an authorized agent to make a request on your behalf. You may make such a designation

by providing the agent with written permission to act on your behalf. Even if you use an agent, as permitted

by law, we may require verification of the agent’s authorization to act on your behalf, require you to confirm

you have authorized the agent to act on your behalf, and/or require you to verify your own identity.

Verification

We may require you to provide certain information, including contact information, to verify your identity

before acting on your request to exercise your rights or granting you access to your information. We will

only use this information to confirm your identity. In some cases we may need to collect additional

information from you, and depending on the type of request we may use a third-party identity verification

service to verify your identity. If we use a third-party identity verification service, our third-party

identification verification service may ask you certain identity verification questions to match the

information you provide with information that it has in its database.

Data Sharing for Direct Marketing Purposes

California Civil Code Section § 1798.83 further permits California residents to request certain information

regarding our disclosure of Personal Information to third parties for their direct marketing purposes. If you

are a California resident, you may ask us to refrain from sharing your Personal Information with certain of

our affiliates and other third parties for their marketing purposes. For all requests, you must put the

statement “Your California Privacy Rights” in the body of your request, as well as your name, street address,

city, state, and zip code. Please note that we will not accept requests via the telephone, and we are not

responsible for notices that are not labeled or sent properly, or that do not have complete information.

Please allow 30 days for a response.

Do Not Track

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your

online activities tracked. At this time, we do not respond to browser “do not track” signals.

Accessibility

If you use assistive technology and the format of this Privacy Notice interferes with your ability to access

information, please contact us at accessibilit[email protected].

11. How We Protect Your Information

We implement reasonable technical, administrative, and physical safeguards designed to keep your Personal

Information secure. For example, when you submit sensitive Personal Information, such as credit card information,

through our Online Services, we utilize secure sockets layer (SSL) encryption technology. We also request that our

third-party service providers use appropriate security measures to protect your information from unauthorized

access or use. However, no data transmission is guaranteed as 100% secure.

12. Submissions and User Generated Content

Unless governed by separate terms identified at the time of submission, all suggestions, materials, remarks, or other

intellectual property (e.g., ideas, experiences, and photos) you communicate or submit to us (“Submissions”) will be

considered non-confidential and non-proprietary. PMNA shall have no obligation of any kind with respect to such

Submissions and shall be free to use and distribute Submissions for any purposes, without limitation of any kind.

Our Online Services and Social Media Pages allow you to post messages and submit content (e.g., comments, phots,

blogs, postings, etc.), which may include your Personal Information. You are responsible for all actions resulting from

any information, including Personal Information, which you post on our Online Services or Social Media Pages. Please

remember that any information you post becomes public information, is not subject to this Privacy Notice, and

PMNA is not responsible for the results of such postings.

13. E-mail Security

"Phishing" is a scam designed to steal your Personal Information. If you receive an e-mail that looks like it is from us

asking you for your Personal Information, please notify us as provided below in the Contact Us section.

14. Children’s Privacy

Our Online Services are not intended for use by children under 13. We do not knowingly collect Personal Information

from children under the age of 13 without parental or guardian consent. Please notify us as provided below in the

other than in a manner authorized by law, and we will work to delete it.

15. Contact Us

If you have any questions or comments about this Privacy Notice or our privacy practices, you may contact us as

follows:

Phone: 1-800-PORSCHE

E-mail: info@porchemotorsports.com

Mail: Porsche Motorsports North America, Inc., 19800 South Main Street, Carson, California 90745

16. Your Acceptance of Our Privacy Notice

By using our Online Services, you signify your acceptance of this Privacy Notice, and you agree to adhere to the terms

and conditions posted on our Online Services under “Legal notice.” If you do not agree with the terms of this Privacy

Notice, please do not access or use our Online Services or submit any Personal Information to us.

17. Porsche Cars North America

For information regarding the privacy practices of Porsche Cars North America, Inc. please visit:

https://www.porsche.com/usa/privacy-policy/.

18. Changes To This Privacy Notice

PMNA reserves the right to modify this Privacy Notice at any time, so you should review it frequently for changes.

If we make changes to this Privacy Notice, we will post such changes here

https://www.porsche.com/usa/motorsportandevents/motorsport/customerracing/features/aboutpmna/privacyp

olicy/. Your continued use of our Online Services and/or provision of your Personal Information after such posting

constitute your acceptance of such changes. If we make a change to this Privacy Notice that, in our sole discretion,

materially affects the use or disclosure of your Personal Information, a notice will be posted at:

https://www.porsche.com/usa/motorsportandevents/motorsport/customerracing/features/aboutpmna/privacyp

olicy/. Please contact us as described in the Contact Us section if you would like information regarding any

changes.

Effective Date: January 1, 2023

To request a summary of the changes made to the last version dated July 2020, please contact us as described

above.