29
110. Yellowstone and Delta Bridge engaged sales representatives (called
“Sales Reps”
3
) to connect merchants with Funders. Sales Reps often acted as
intermediaries in the negotiations between Funders and merchants. See infra
¶¶ 163, 327, 329, 607, 631. Sales Reps had access to the internal Yellowstone and
Delta Bridge systems, were required to adhere to internal Yellowstone and Delta
Bridge rules and policies, and worked side-by-side with Funders in the Yellowstone
offices. Aryeh Tr. at 38:17-39:3, 70:22-71:13, 126:7-25. Sales Reps often worked
with outside brokers (sometimes called independent sales organizations, or “ISOs”),
who were also engaged with Yellowstone and Delta Bridge, to obtain merchant
referrals.
4
See infra ¶¶ 163, 327, 420, 607, 631.
THE ATTORNEY GENERAL’S INVESTIGATION
111. Prior to bringing this proceeding, the NYAG conducted an extensive
investigation of Respondents and their business practices in marketing, issuing,
3
Sales Reps at Delta Bridge are called “Platform ISOs.” See Maczuga Tr. at 80:24-
82:13. As used in this Petition, “Sales Rep” refers to sales representatives at both
Yellowstone and Delta Bridge.
4
Yellowstone’s brokers included Jonathan Braun, who worked with Yellowstone
from 2013 through 2018, and Tzvi Reich, who worked with Yellowstone from 2014
until at least April 2018. See Tr. of Test. Hrg. of Jonathan Braun (“Braun Tr.”), Ex.
443, at 12:13-13:24; Tr. of Test. Hrg. of Tzvi Reich (“Reich Tr.”), Ex. 442, at 24:5-
26:10; Alabudi Aff. ¶¶ 34-47; Ostrowski Aff. ¶¶ 19, 36. In addition to their work
with Yellowstone, Braun and Reich were principal decision-makers of Richmond
Capital Group LLC (“Richmond”) and Ram Capital Funding LLC (“Ram”), two
companies that also purported to issue MCAs. See People v. Richmond Capital
Group LLC, No. 451368/2020, 2023 WL 6053768, at *1, *6 & n.11 (Sup. Ct. N.Y.
Cnty. Sept. 15, 2023). In fact, Braun, Reich, Richmond, and Ram were “predatory
lenders,” and their so-called MCAs were “loans, not . . . legitimate purchase[s] of
accounts receivables.” Id. at *1, *16.
CAUTION: THIS DOCUMENT HAS NOT YET BEEN REVIEWED BY THE COUNTY CLERK. (See below.) INDEX NO. UNASSIGNED
NYSCEF DOC. NO. 1 RECEIVED NYSCEF: 03/05/2024
This is a copy of a pleading filed electronically pursuant to New York State court rules (22 NYCRR §202.5-b(d)(3)(i))
which, at the time of its printout from the court system's electronic website, had not yet been reviewed and
approved by the County Clerk. Because court rules (22 NYCRR §202.5[d]) authorize the County Clerk to reject
filings for various reasons, readers should be aware that documents bearing this legend may not have been
accepted for filing by the County Clerk.
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