of your visits, the files that you download, the URLs from the websites you visit before and after navigating to
the Services, your software and hardware attributes (including browser type, operating system, device type,
and, for Apps, unique device identifiers such as Apple IDFA or Android Advertising ID), your approximate
geographic location (e.g., your city, state, or metropolitan region), GPS coordinates (if you have opted in) and
certain Cookie information. Most browsers collect certain information, such as your IP address, device type,
screen resolution, operating system version and internet browser type and version. This information is
gathered automatically and stored in log files.
Web beacons
The Services as well as any emails that you receive from Monumental Sports may use an application known
as a “web beacon” (also known as a “clear gif,” “pixel tag,” or “web bug”). A web beacon is an electronic file
that usually consists of a single-pixel image. It can be embedded in a web page or in an email to convey
information that can be connected to your Personal Information. For example, web beacons allow an email
sender to determine whether a specific recipient has opened a particular email that contains the embedded
image. Pixel tags (aka clear GIFs and web beacons) are tiny graphics with a unique identifier, similar in
function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, pixel tags are
embedded invisibly on web pages. We may use these, in connection with our Services to, among other things,
track the activities users of our Services, improve ads, personalize and manage content, and gather usage
information about our Services. We may also use these in HTML emails to help us track email response rates,
identify when our emails are viewed, and track whether our emails are forwarded.
Session replay tools
Session replay tools may record your interactions with our Services, such as how you move throughout our
websites and platforms, and engage with our webforms. In addition to the uses described in the “Use of Your
Information” section below, this information helps us improve our Services and identify and fix technical issues
visitors may be having with our Services.
Flash cookies
Where we use Macromedia Flash to display video content on the Services, a special type of Cookie (or “Local
Shared Object”) called a “Flash Cookie” may be used. These Flash Cookies are used to store your flash
player preferences and enhance your browsing experience. Flash Cookies are stored on your computer in a
similar way to standard Cookies, except they are stored in a different location. Due to this, it is not always
possible to block or manage Flash Cookies directly from your browser. In order to manage or delete Flash
Cookies, you may visit Adobe’s Flash privacy page for more information. However, some of the interactive
tools will not work properly if Flash Cookies are disabled.
Custom lists and matching
We may create and disclose hashed customer list information (such as name and email address) with third
parties—such as Facebook and Twitter—so that we can better target ads and content to you and others with
similar interests, within these third-party services.
Third Party Analytics Tools
Our Services use automated devices and applications operated by third parties, such as Google Analytics,
which uses cookies and similar technologies to collect and analyze information about use of the Services and
report on activities and trends. This service may also collect information regarding the use of other Services,
apps and online resources. You can learn about Google's practices by going to
https://www.google.com/policies/privacy/partners/
, and you can opt out of them by downloading the Google
Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.