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(6) any statement, design, device, or representation of or relating to any guarantee, irrespective of
falsity, that the executive director finds to be likely to mislead the consumer. Enforceable money
back guarantees are not prohibited.
(b) Statements inconsistent with labeling. The advertisement shall not contain any statement concerning
a brand or lot of alcoholic beverage that is prohibited from appearing on the label or inconsistent
with any statement on the label thereof.
(c) Curative and therapeutic effects. The advertisement shall not contain any statement, design, or device
representing that the use of any alcoholic beverage has curative or therapeutic effect, if such
statement is untrue in any particular, or tends to create a misleading impression.
(d) Place of origin. The advertisement shall not represent that the alcoholic beverage was manufactured
in or imported from a place or country other than that of their actual origin, or was produced or
processed by one who was not in fact the actual producer or processor.
(e) Confusion of brands. Two or more different brands or lots of alcoholic beverages shall not be
advertised in one advertisement (or in two or more advertisements in one issue of a periodical or
newspaper, or in one piece of other written, printed, or graphic matter) if the advertisement tends to
create the impression that representations made as to one brand or lot apply to the other or others,
and if as to such latter the representations contravene any provisions of this regulation or are in any
respect untrue.
(f) Flags, seals, coats of arms, crests, and other insignia.
(1) An advertisement or product label shall not contain any statement, design, device, or pictorial
representation that relates to or is capable of being construed as relating to the armed forces of
the United States, or the American flag, or the Texas flag, or any emblem, seal, insignia, or
decoration associated with such flag or armed forces; nor shall any advertisement contain any
statement, design, device, or pictorial representation of or concerning any flag, seal, coat of
arms, crest, or other insignia unless an exception to this rule is granted by the executive director
under subsection (2) of this section.
(2) The executive director, in their sole discretion, may authorize an exception to subsection (1) of
this section upon written request. The executive director shall authorize an exception if the
advertisement or product label is not likely to mislead or capable of misleading the consumer to
believe that the product has been endorsed, made, or used by, or produced for or under the
supervision of, or in accordance with the specifications of the government, organization, family,
or individual with whom such flag, seal, coat of arms, crest, or insignia is associated.
(g) An advertisement for an alcoholic beverage product shall not contain any statement that the product
is distilled, blended, made, bottled, or sold under or in accordance with any municipal, state, federal,
or foreign authorization, law or regulation, unless such statement appears in the manner authorized
by this chapter. If a municipal, state or federal permit number is stated, such permit number shall not
be accompanied by any additional statements relating thereto.
(h) No alcoholic beverage possessed for the purpose of sale in this state shall be advertised for sale as
the result of fire, smoke, or water damage to the label, container or contents.